MAM

Meet Brothers, Kailash Kher, Papa CJ And Others Ensured The Show Did Go On At EEMA’s First Ever #StayAtHomeConcert

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/26/stay.jpg?itok=h_JA3qlJ

MUMBAI: The Covid-19 pandemic has taken a toll on the live events and experiential marketing industry in an unprecedented way, foretelling a severe threat to the $ 1 trillion dollar global events industry.

On March 22, the events and entertainment industry came together under the umbrella of EEMA (Event and Entertainment Association of India) to present one of India’s biggest online concerts that the country has ever witnessed, and to pay tribute to those working on the frontline in the battle to contain Covid 19!

50 artists across the length and breadth of India came together on social media platforms to urge the nation to stay at home during an online #StayAtHomeConcert, over Facebook and Instagram to mark the Prime Minister’s call for a voluntary #Janatacurfew. Leading artists like Mohit Chauhan, Kailash Kher, Sukhbir, Meet Brothers, Amit Tandon, PapaCJ , Sonam Kalra,  and many more performed during this 9 hour concert which began at 2 PM and concluded with an online version of Sunburn.

Sanjoy Roy, President-EEMA said, “The entertainment industry is going through one of the worst crises ever faced in recent times. With projected losses of over 10,000 crores, which will affect 80% of MSME’s and may result on 40% of job losses, we are reaching out to the Government to help this sector and will continue to work collectively in the fight against the spread of Covid 19.”

According to Vipul Pandhi, Vice President North – EEMA, “We believe that in these challenging times for the nation, if we can come together and do what we are best at and make citizens aware of their duty to each other and to society it will be our contribution to the government and the country.”

Celebrities that participated in the concert showed their enthusiasm, singer Mohit Chauhan commented, “It was amazing to perform online and help in the fight against coronavirus.”

Sonam Kalra showed her support saying, “It’s a wonderful initiative to bring light, joy and healing to people in this situation of darkness, uncertainty and isolation. It is also a great way of building a community through music and providing an opportunity to artists to continue to perform.”

EEMA Plans to organize a series of such online concerts in the coming days beginning Wednesday 25th March from 5pm onwards to help the nation stay indoors while ensuring social distancing and supporting India’s medical workers in their fight against Covid 19.

The association has requested the Government of India to provide relief to the events and entertainment sector by ensuring that all tax refunds due are made at the earliest.

-   Central and State Governments should clear their outstanding payments from all contracts for the sector

- MSME’s should be provided credit on accessible terms including to loss making companies with work orders in place

-  Moratorium of payback on loans and interest for a period of 9-12 months.

-  Reduction of GST on entertainment and cultural events to 12%

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ShopClues.jpg?itok=RdjNVGJj
ShopClues' Essentials Delivery Goes Contactless; Cancels Cash-on-Delivery payment mode

New Delhi: April 3, 2020 - Doing its bit to curb the spread of the novel coronavirus through people-to-people contact, e-commerce firm ShopClues has canceled its Cash-on-Delivery mode of payment for all essential items, urging customers to pay online for their purchases.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ads.jpg?itok=-yWWQdy4
Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/BARC.jpg?itok=l97_lPkh
Ad FCT sees 15% jump amidst COVID-19 lockdown: BARC Nielsen report

NEW DELHI: BARC India and Nielsen released the second edition of their insights into TV, smartphone and audience behaviour in the wake of COVID-19 earlier this evening. As per the new data, covering data of week 11-12, average daily FCT in the week grew by 15 per cent, adding six lakh seconds, as...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/rb.jpg?itok=XLOmrw_C
Reckitt Benckiser issues first global gender pay report

MUMBAI:  As part of its commitment to diversity and inclusion, gender equality and corporate transparency, Reckitt Benckiser today reported on gender pay in its top five markets around the globe in the company’s first global Gender Pay Report.  As one of the first FTSE 100 companies to go beyond...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/pokwer.jpg?itok=niWVEKOB
PokerBaazi.com to donate Rs.10 lakhs to fight off Covid-19, help daily wage workers

MUMBAI: As a humble contribution towards defeating the pandemic spread across the entire country, PokerBaazi.com, a leading online gaming platform, has stepped forward to donate a minimum of Rs 10 lakhs to support India’s battle against Covid-19 by associating with Dehi Youth Welfare Association (...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/tattvan.jpg?itok=aaOdHQ0s
Tattvan launches a new initiative “Swastha Samarth” for all amid lockdown

MUMBAI: Tattvan, the first-of-its-kind telemedicine healthcare E-clinics has introduced - “Swastha Samarth” Initiative to support during the lockdown situation in India. Through this initiative, Tattvan is empowering medical practitioners and professionals to continue with patient care and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Closed.jpg?itok=CTMVhjM6
MSME sector under the yoke of COVID-19 lockdown; agencies bear the brunt

NEW DELHI/MUMBAI: India, just like the rest of the world, is staring at a bleak economic future on account of the nationwide lockdown caused by COVID-19. Already its GDP growth is at a decadal low. Adding to the cup of woes, productions are now being shut and many businesses are expecting a...

MAM Media and Advertising Media Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/Goutam-Rakshit.jpg?itok=R0Y8a9cs
Industry bids farewell to ad maverick Goutam Rakshit

Who can forget the devil slithering around in his green cape and his malicious smirk in TVCs and ads to hawk Onida - a TV brand - in the eighties and nineties? And of course, the memorable catchline: “Neighbour’s envy Owner’s pride.”.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/concert.jpg?itok=hgkc8Cgc
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required