MAM

Meet Brothers, Kailash Kher, Papa CJ And Others Ensured The Show Did Go On At EEMA’s First Ever #StayAtHomeConcert

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/26/stay.jpg?itok=VWw1OOpN

MUMBAI: The Covid-19 pandemic has taken a toll on the live events and experiential marketing industry in an unprecedented way, foretelling a severe threat to the $ 1 trillion dollar global events industry.

On March 22, the events and entertainment industry came together under the umbrella of EEMA (Event and Entertainment Association of India) to present one of India’s biggest online concerts that the country has ever witnessed, and to pay tribute to those working on the frontline in the battle to contain Covid 19!

50 artists across the length and breadth of India came together on social media platforms to urge the nation to stay at home during an online #StayAtHomeConcert, over Facebook and Instagram to mark the Prime Minister’s call for a voluntary #Janatacurfew. Leading artists like Mohit Chauhan, Kailash Kher, Sukhbir, Meet Brothers, Amit Tandon, PapaCJ , Sonam Kalra,  and many more performed during this 9 hour concert which began at 2 PM and concluded with an online version of Sunburn.

Sanjoy Roy, President-EEMA said, “The entertainment industry is going through one of the worst crises ever faced in recent times. With projected losses of over 10,000 crores, which will affect 80% of MSME’s and may result on 40% of job losses, we are reaching out to the Government to help this sector and will continue to work collectively in the fight against the spread of Covid 19.”

According to Vipul Pandhi, Vice President North – EEMA, “We believe that in these challenging times for the nation, if we can come together and do what we are best at and make citizens aware of their duty to each other and to society it will be our contribution to the government and the country.”

Celebrities that participated in the concert showed their enthusiasm, singer Mohit Chauhan commented, “It was amazing to perform online and help in the fight against coronavirus.”

Sonam Kalra showed her support saying, “It’s a wonderful initiative to bring light, joy and healing to people in this situation of darkness, uncertainty and isolation. It is also a great way of building a community through music and providing an opportunity to artists to continue to perform.”

EEMA Plans to organize a series of such online concerts in the coming days beginning Wednesday 25th March from 5pm onwards to help the nation stay indoors while ensuring social distancing and supporting India’s medical workers in their fight against Covid 19.

The association has requested the Government of India to provide relief to the events and entertainment sector by ensuring that all tax refunds due are made at the earliest.

-   Central and State Governments should clear their outstanding payments from all contracts for the sector

- MSME’s should be provided credit on accessible terms including to loss making companies with work orders in place

-  Moratorium of payback on loans and interest for a period of 9-12 months.

-  Reduction of GST on entertainment and cultural events to 12%

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/zi.jpg?itok=--0eQjAi
Zivame pushes saree shapewear in its new spot

Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/havas.jpg?itok=YzjS8PRz
Havas Group India launches an internship program ‘Havas Spark’

NEW DELHI: Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled ‘Havas Spark’ is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/cik.jpg?itok=BecNELYz
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/iamai_0.jpg?itok=w2QAjbAc
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/grofers.jpg?itok=y6HX7PE2
Grofers makes grocery shopping exciting with the fifth edition of its Grand Orange Bag Days sale

NEW DELHI: To educate the country about the fifth edition of the semi-annual “Grand Orange Bag Days (GOBD)” grocery sale, Grofer launched a robust marketing campaign that includes television commercials, print advertisements, radio spots, influencers, and digital marketing spread. The two-film...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/vmly.jpg?itok=s1Ef54Ak
VMLY&R Commerce Encompass launches in India

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/glance.jpg?itok=q3NZ33ZR
Ye Glance Hai: Glance Unlocks Power of Lock Screen Based Content with its Latest Campaign

Glance, the world’s leading screen zero platform which provides digital content on the lock screens of smartphones, has today announced the launch of its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/nirmala_sitharaman.jpg?itok=Ad7dydqh
What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required