MUMBAI: Internet commerce platform Meesho has recorded 750 per cent growth in users over last year during its flagship festive sale event, Maha Indian Shopping League. Nearly 60 per cent of the total demand was driven by Tier 4+ markets, including remote locations like Khawzhwal and Sopore, said the ecomm in a statement.

“Fuelling our efforts to digitise Bharat, Maha Indian Shopping League served as an entry point for millions of users to shop online with Meesho,” said Meesho founder & CEO Vidit Aatrey. “Our flagship festive sale event saw over 80 per cent orders coming from tier 2+ markets, a true reflection of our efforts to cut deep into India’s underserved regions.”

Through its industry-first zero per cent commission model launched early this year, sellers on Meesho saved over Rs 136 million during the festive sale event alone, the company stated. Recording over 10X growth in sales over last year, the company also saw seller participation rise by 314 per cent during the recent festive sale event.

Ahead of the sale event, Meesho onboarded over one lakh sellers with a bevy of new initiatives including - free ad credits and zero return shipping charges on the first 30 orders.

The company also shared that it witnessed significant traction in its fashion category with customers saving through discounts during the sale period on Meesho. While women’s apparel and accessories grew by 623 per cent, the men’s apparel segment witnessed 640 per cent more orders compared to the previous year.