MAM

Mee Mee celebrates World Breastfeeding Week 2020

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/12/mee.jpg?itok=LH6ZbwFO

Mee Mee, a baby care brand under the group of Me N Moms retail stores, is driving the communication through their campaign. This year, their central campaign, #FromOneMotherToAnother, brings to the forefront emotional and thought-provoking insights to draw the audience’s attention and create awareness around this. The campaign launched by SoCheers strives to educate, inform, and empower mothers to take a pledge to continue breastfeeding for its positive impact on a baby’s, and the Earth’s, health!

As this is the 29th celebration of World Breastfeeding Week 2020, the theme is to inform the world about breastfeeding’s many benefits - especially to Mother Earth. Breastfeeding benefits your baby by supplying the essential nutrients and antibodies to protect them but not many know that, along with keeping a baby healthy, it creates a healthier space for our planet too. In order to educate mothers that their decision to breastfeed not only helps the baby but also the earth

“Mee Mee has always strived to celebrate World Breastfeeding Week and spread the importance of breastfeeding and its benefits far and wide and with our campaign this year, we are hoping to make a bigger impact and a difference in the support extended to breastfeeding”, said Ms. Aneesha Khattar, Marketing Head, Mee Mee. 

Even though times are becoming more progressive, a large section of women often shy away from the topic of breastfeeding and discussions related to the same. Mee Mee’s previous campaigns ‘Moms Milk Matters’ and ‘It’s Ok To Do It In Public’, educated and empowered moms to embrace breastfeeding and start a conversation around its many benefits! Taking these thoughts forward, Mee Mee built on them and launched #FromOneMotherToAnother that brings to light the environmental impact of breastfeeding and aims to educate moms about how their pledge to breastfeed can nurture their baby and help flourish the Earth’s too.

Speaking on the campaign, Ms. Rajni Daswani, Director at SoCheers said, “Each year, we strive to celebrate World Breastfeeding Week and normalize the conversations around breastfeeding. Through the campaign, #FromOneMotherToAnother, our intent is to get moms to understand how breastfeeding is better for their baby’s health and for the Earth’s, and get them to support Mee Mee by taking a pledge to continue to breastfeed. We are happy to partner with Mee Mee in taking forward this message to mothers at large.”

The campaign is live on Mee Mee’s social media platforms and, to further amplify their reach and get more moms to be a part of the discussion, Mee Mee joined hands with influencers like Gurbaani, Sonam Sahid Khan, Radhikka Karkare, Stuti Agarwal & Vatsala Mittal Jain to take the pledge to breastfeed their babies and hence save on resources that would have been generated otherwise. The campaign also included a success story video, showcasing the amount of support we received from 100+ moms everywhere in spreading awareness of the theme and making the difference needed.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/sara.jpg?itok=FhyeJFJk
Purplle.com signs Sara Ali Khan as first brand ambassador

NEW DELHI: Purplle.com has signed actor Sara Ali Khan as its brand ambassador and has partnered with her in a mission to empower women to look inside out beautiful with the #GoPurplle campaign. The 360-degree campaign has been conceptualised and executed by Spring Marketing Capital. With a robust...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/ashish_duggal.jpg?itok=nZxFytX-
Digital puts control in the hands of marketers: Ashish Duggal

NEW DELHI: The digital marketing industry experienced a massive upswing in its growth trajectory last year, as companies big and small realised the importance of a strong online presence. The marketing pies reshaped quickly and opened a barrage of opportunities for the players in the domain to feed...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/classplus.jpg?itok=uNlUSzLY
Classplus enables local coaching institutes to go online

NEW DELHI: As schooling went online with the onset of the pandemic, educators and students had several challenges to contend with. Specially with teachers, who were used to chalkboards and notebooks, this abrupt transition to digital learning did not come easy. In this regard, Classplus is enabling...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/mi.jpg?itok=TfjvglWe
Mi India collaborates with Sonu Sood for #ShikshaHarHaath initiative

New Delhi: Mi India has announced a new initiative - #ShikshaHarHaath, in collaboration with Sonu Sood. This partnership is in continuation with the brand's efforts of enabling the student community from underprivileged sections to pursue their education without any roadblocks.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/img_26012021_155913_800_x_800_pixel.jpg?itok=9kC2J0li
This Republic Day, Godrej celebrates India’s transformation through a digital film

New Delhi: The Godrej Group has come a long way, ever since it first came into existence 123 years ago. As India marks its seventy second Republic Day on Tuesday, the Indian conglomerate released a video campaign to celebrate its emotional connect and oneness with the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/26/zi.jpg?itok=--0eQjAi
Zivame pushes saree shapewear in its new spot

Zivame, an online lingerie store, continues its differentiated approach to bring to life real issues that women face with intimate wear, with humour and quirk.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/havas.jpg?itok=YzjS8PRz
Havas Group India launches an internship program ‘Havas Spark’

NEW DELHI: Havas Group India has rolled out a unique internship opportunity for freshers to help add a spark to their careers. The program titled ‘Havas Spark’ is intended to provide bright and talented interns, educational and career development opportunities through practical experience in a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/cik.jpg?itok=BecNELYz
Colgate Vedshakti collaborates sand artist Sudarsan Pattnaik

NEW DELHI: Colgate-Palmolive (India) Limited has collaborated with Padma Shri awardee and internationally acclaimed sand artist from Odisha, Sudarsan Pattnaik, to create a stunning sand sculpture for Colgate Vedshakti toothpaste at Puri Beach in Odisha.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/iamai_0.jpg?itok=w2QAjbAc
Wunderman Thompson India crowned ‘Digital Agency of the Year’ at IAMAI’s 11th India Digital Awards

Wunderman Thompson India begins the new year on a high. At the recently concluded 11th India Digital Awards presented by the Internet and Mobile Association of India (IAMAI), the agency was awarded gold as the ‘Digital Agency of the Year’ and stole the show with a stupendous win of 8 metals for...

MAM Media and Advertising AD Agencies

Sign up for our Newsletter

subscribe for latest stories

* indicates required