NEW DELHI- Medimix has joined as Official SkinFit and Hygiene Partner of Kolkata Knight Riders for IPL 2020.
Medimix will be taking up hygiene and the health of the cricketers and fans as a matter of primary concern and will be supporting the Kolkata Knight Riders team by providing hand hygiene products from their recently launched hand washes and hand sanitizers range. The brand will be providing hand sanitizer dispensers to ensure a safe environment to help protect the team from the spread of the virus.
The team’s trouser will feature the logo of Medimix in all the 14 matches this season.
Commenting on the same, Cholayil Private Limited chairman & MD Pradeep Cholayil said: "We are thrilled to partner with Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for IPL 2020. This partnership with the Kolkata Knight Riders is a key milestone as this would give us an opportunity to improve awareness by leveraging the fan following the power of KKR as a team. Cricket is a religion in India and we see a great fit with it especially after getting into Hand Wash and Sanitizer segment. I am sure this association will also offer us an opportunity to expand our awareness in East India.”
Cholayil Pvt. Ltd. head of marketing Ashish Ohlyan’s said “Cricket is celebrated in India by everyone irrespective of their gender and age across all geographies and demographics. After the COVID-19 pandemic hit the nation we as a brand deeply rooted in Ayurvedic principles wanted to spread the word about the goodness of Ayurveda to fight the deadly virus. This is the first time that Medimix is associating with the Indian Premier League and we believe that our partnership with Kolkata Knight Riders as their ‘Official SkinFit and Hygiene Partner’ will give us an opportunity to reach out to the masses and spread awareness on the benefits of Ayurveda and its use in the day to day life.”
Speaking of the partnership, Kolkata Knight Riders marketing head Kaustubh Jha “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. This year hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board this year.”
