MediaVest Worldwide wins media mandate of Zee Learn

MediaVest Worldwide wins media mandate of Zee Learn

Dinesh Rathore

MUMBAI: Zee Learn, the education company, has awarded its media buying and planning duties to MediaVest Worldwide.

The account will be managed out of the Mumbai office.

Zee Learn aims at improving human capital through quality education and development through their school network, school innovations, youth vocational institutes and online ventures. It has one of the fastest growing chains of K-12 schools and pre-schools in its portfolio. 
 
MediaVest Worldwide, Mumbai VP Dinesh Rathore says, “We are looking forward to partner with Zee Learn. They are visionaries in the education sector. Our deep understanding of human experience and consumer behaviour will help them drive visibility and create awareness about the brand, and help consumers make a key decision regarding a child’s education.”

Zee Learn CEO Sumeet Mehta adds, “We were keen on partnering with a media company that understood our philosophy and audience. MediaVest has a rich experience in the field of media and communications. Their expertise along with solid insights and research will help us achieve our objective. We are looking forward to this association.”