MAM

MediaCom wins media mandate for Aqualite

The agency will manage the brand’s media strategy, planning, buying & implementation.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/17/photogrid_plus_1623925027045.jpg?itok=xZIE5-F8

Mumbai: MediaCom India, a GroupM media agency has been awarded the media mandate for Aqualite, manufacturer of men’s and women’s footwear.

The mandate was bagged after a multi-agency pitch and will be serviced out of MediaCom’s Gurgaon office. The media duties include media strategy, planning, buying and implementation for TV, OOH, Activation, Cinema et al.

Aqualite director marketing Avichal Gupta said, “We are happy to team up with MediaCom as our media partner as the agency brings the quality of experience and execution with them. For Aqualite, we always look for a partner who can understand and resonate with the brand as well as understand our consumer offerings and we saw this in the team and the work they put forward. We are confident that MediaCom will be able to develop a robust strategy for our media planning and buying to add impetus to all our marketing initiatives and help us be the best for our consumers. We look forward to working with them.”

 MediaCom South Asia CEO Navin Khemka said, “We, at MediaCom are very excited and proud to partner with a brand like Aqualite - an organic homegrown start-up which became one of India’s largest footwear companies through the years. Their dedication to providing their customers with multiple product choices and staying rooted in their objective has driven them to become one of the market leaders. We understand how Aqualite is committed to its consumers. Similarly, we want to be committed to deriving a very focused consumer-driven 360-degree media approach across all media platforms and help the brand reach their business goals.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/jagatjit_industries.jpg?itok=Qj2mXOlk
Pulp Strategy wins digital mandate for Jagatjit Industries

Mumbai: Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/greencell.jpg?itok=FcDY4tVU
McCann Worldgroup bags branding mandate for GreenCell's shared e-mobility biz

Mumbai: E-mobility company GreenCell Mobility (GreenCell) has announced the appointment of global marketing services company McCann Worldgroup to manage the brand design & communication duties for its yet-to-be-launched B2C brand. McCann Worldgroup will manage the business from its Mumbai...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/alex_hesz.jpg?itok=r0eySwcA
dentsu International appoints Alex Hesz as global chief strategy officer

Mumbai: London-based dentsu International has announced the appointment of Alex Hesz as global chief strategy officer. Partnering with global CEO Wendy Clark and the dentsu international executive team, Hesz will shape and define the strategy, priorities, and long-term direction of dentsu...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/havas_group_1.jpg?itok=qKVUfSdK
Havas Group India restructures Havas Worldwide (Creative) leadership

New Delhi: Havas Group India has elevated Arindam Sengupta as chief client officer of Havas Worldwide India and head – Group Integration, here on Thursday. He was previously managing partner - West & South. The announcement is part of the phased restructuring of the Havas Worldwide (Creative)...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/urban_company_2.jpg?itok=m6bvzzHF
Urban Company launches free-video consult for appliance repairs

Mumbai: Tech-enabled home services marketplace Urban Company has now launched free video consultation for consumers for all its appliance repair services. The company will now help consumers to understand the exact issue and provide a diagnosis and cost estimate all through a video call.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/02/battlegrounds_1.jpg?itok=sFJth1YR
Battlegrounds Mobile India tackles obsessive gaming in new campaign

Mumbai: Online gaming has taken off in a big way in India, becoming a virtual social gathering for gamers and even a collective obsession for many. However, the fun and entertaining activity also has the potential threat of turning into an addiction that could lead to serious long-term effects. It...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/pg.jpg?itok=_9ifKynD
P&G Health raises awareness on Anaemia with a Guinness World Record

Procter & Gamble (P&G) Health & the Federation of Obstetric and Gynecological Societies of India (Fogsi) have created a unique world record for the largest number of videos of people saying the same sentence uploaded to Facebook in one hour.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/stash.jpg?itok=fH_REP9t
Stashfin unveils new brand identity with revamped logo

Singapore-based neo banking startup Stashfin has unveiled a new brand logo post an analysis of various customer segments and growing innovations in the technology industry.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/01/ankit_2.jpg?itok=RXkRompV
Ankit Taparia joins Yulu as head of marketing

Electric mobility brand Yulu has brought Ankit Taparia on board as the head of marketing.

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required