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MediaCom unveils new agency identity and proposition

Its new proposition is “moving forward.”

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NEW DELHI: To help clients “see the bigger picture,” global public relations and communications company MediaCom has unveiled its new identity and proposition of “moving forward.” This is the agency’s first rebranding exercise in three decades. 

By providing services in response to client needs, MediaCom will help identify and maximise new areas of growth for brands to increase return on marketing investment. This ambitious agenda will be achieved through an evolution of the agency’s ‘Systems Thinking’ philosophy, powered by products and technology which will integrate with the wider WPP and GroupM offering. It will include a greater focus on capabilities in data, analytics, content relevance and business outcomes.

Global CEO Nick Lawson said, “The change in the world around us is accelerating. This new landscape offers many business opportunities for brands who think about their marketing activity holistically. We believe our new proposition – taking a step back and seeing the bigger picture – can have a significant impact on our clients’ return on marketing investment. This new offering is one I believe only we can deploy; it is rooted in the Systems Thinking approach we have spent six years refining and will be delivered through our unique People First, Better Results culture. I am excited to see it brought to life and to keep delivering growth for our amazing portfolio of clients.” 

MediaCom is one of the world’s leading media communications specialists having a presence across 100 countries. Its global client roster includes Adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

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