MUMBAI: In a key restructuring decision, Mediacom’s Priya Choudhary has been elevated as the head of Mediacom West. In her new role, Choudhary will be leading Mediacom’s Mumbai office.

Choudhary joined Mediacom in 2014 as national director – media buying. In 2016, she was chosen as the team lead on one of their key portfolios – P&G. With a successful history of working in the FMCG marketing and advertising industry for over 18 years, Choudhary is highly skilled in brand management, media planning & buying, consumer insights, digital marketing and market research.

Mediacom South Asia CEO Navin Khemka said, “I am glad to see Priya being elevated as the head of Mediacom West. She is a passionate leader and under her leadership, team P&G has achieved the highest rating ever. Her vast experience on both the client and agency side  will help in growing Mediacom’s existing and potential clients and will add immense value to our media offering.”

Excited on her new role, Priya Choudhary said, “It is an absolute privilege to take on the new role as head for Mediacom West region. My immediate tasks would be to lead strategy, insights and driving growth for Mediacom West. I hope to bring in more value for all our existing clients as well.”

An MBA in marketing communications from MICA, Choudhary has worked with at Ogilvy & Mather, Madison World and Mindshare in the past. She also had stints with Unilever and Kraft Heinz, prior to joining Mediacom.