Mumbai: Mediabrands on Monday announced the launch of Mediabrands Content Studio (MBCS) to focus on creating content strategies for its clients in India. MBCS is a data-driven content practice which is built on the intelligence and insight that media provides, about which content can connects brands with people in the most compelling and personalized way.

It will focus on three emerging categories: branded content opportunities with media partners, digital content that drives performance and engagement, and brand-fuelled long and short-form original content. Globally, MBCS was launched in November 2020.

Over the years, Mediabrands India has built a strong presence in the content space, backed by creativity, data, and innovation. Its content division has been integrated with MBCS India, which will soon announce its leadership and structure.

"The launch of MBCS in India reinforces Mediabrands India's commitment to offering cutting-edge, new, and innovative content models for its clients. MBCS will bring together our content tools and capabilities from around the world and add the power of data and media expertise to create content experiences to grow brands", said Mediabrands India CEO Shashi Sinha. “I am confident, the team will build MBCS through data-fuelled creative and media expertise and set a gold standard in this space."

Recently, MBCS had announced an exclusive production partnership with VICE Media, which will gain further momentum in India, with the official launch of the division.