MAM

Media industry may cross $ 1k bn, A-Pac & US share 55%

MUMBAI: The prime most change that has been evident is the shift towards more and more digital products in the media industry. It is expected that digital products and services will soon account for over 50 per cent of any company's overall media expense.

By the end of 2020, the global media industry is expected to cross US$ 1000 billion, with Asia Pacific and the US markets accounting for more than a half of the value of this number.

Aruvian research report stated: Global media growth is primarily being fueled by the rapid development in BRIC countries and other emerging markets. While growth in Europe and many developed markets has been witnessing a slowdown, markets across Asia Pacific have been growing at a strong rate. Digital media continued to be a significant factor in the growth of the media industry, but the expansion of digital media has also met with many challenges along with way.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/click.jpg?itok=nh5Qywq7
Optiminastic Media launches digital influencer marketing platform Click2Collab

Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/dentsu-x-logo.jpg?itok=cQxfymlK
dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA

RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/zebpay.jpg?itok=KHFeyN6g
ZebPay appoints Tarun Jain as chief financial officer

Mumbai: Homegrown crypto-asset exchange ZebPay has announced the appointment of Tarun Jain as its chief financial officer (CFO). In this role, Jain will shape the strategic and long-term financial direction of ZebPay’s business. He will work closely with the leadership team to scale the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/vector-team.jpg?itok=HDSRHAG0
Vector Brand Solutions announces its operating leadership team

MUMBAI : Vector Brand Solutions on Tuesday announced its operating leadership and appointed Tushar Bhatia, Ripanka Kalita and Mandar Gore to lead business, creative and strategy respectively.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/30/hrithik_roshan-flamingo.jpg?itok=uwMFg2Zq
Flamingo launches new ad campaign with Hrithik Roshan

Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has kickstarted a 360-degree campaign with actor Hrithik Roshan. The brand has launched three TVCs, with each TVC showcasing brand partner Hrithik Roshan using one of Flamingo's hero products – Heat Belt, Knee Cap and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/tute.jpg?itok=PzLSO3q7
Tute Consult partners with health & glow to lead its communications mandate

Health & glow, a homegrown beauty and personal care destination has appointed Tute Consult, an integrated communications firm as its communication partner for driving a two-fold communications strategy for B2C and B2B stakeholders.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/anushka.jpg?itok=vBrVjfDU
Anushka Sharma features in Rajnigandha Pearls’ latest TVC

Rajnigandha Pearls, a DS Group brand has launched its new TV ad campaign featuring its brand ambassador and Bollywood star Anushka Sharma. The film has been directed by Prashant Madan and produced by Show and Tell Productions Pvt Ltd.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/dnyaneshwar.jpg?itok=pcMo0MM5
Anand Gandhi's brand film for Vicks wins big at Creative Circle Gong Awards, Singapore

After a hiatus in 2020, the Creative Circle returned with the annual Gong Awards to celebrate creative excellence in advertising. The event held on Sunday in Singapore had set this year’s theme as Create/Change.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/29/srinivas.jpg?itok=EZe8Sgyn
H+K India onboards Srinivas Vunnava as director of public affairs & gov relations

Mumbai: Public relations firm Hill+Knowlton Strategies (H+K) has strengthened its leadership in India by appointing Srinivas (Srini) Vunnava as director of public affairs and government relations. With over 15 years of experience, Vunnava brings in-depth expertise within the intersection of market...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required