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MEC wins Harman's media duties for India

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MUMBAI: GroupM‘s MEC has been awarded the India media duties of audio and infotainment solutions provider, Harman International.


The Stamford, Connecticut-headquartered company, whose brands include Harman Kardon, JBL, AKG and Infinity, recently awarded its creative duties to Law & Kenneth, and roped in AR Rahman as the brand ambassador for JBL "Hear the truth’ campaign.


MEC MD T Gangadhar said, "We are proud to be associated with HARMAN International, a legendary name in the world of sound. As HARMAN International, India’s Agency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles."
 
 
The US audio systems maker is also expected to establish its first manufacturing facility in India soon. The company supplies audio products for cars made by BMW, Audi, Volkswagen, Daimler, Toyota, Fiat SpA and Ferrari.
 
 
Harman competes with Bose, Yamaha, Panasonic Corp, Sony Corp and Denso Corp, and is looking for aggressive growth in India.
 

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