Mumbai: Mayur Hola has joined Culinary Brands as chief marketing officer. Prior to taking up this role, he was at OYO, where he held the designation of senior vice president of global branding and was responsible for deploying strategic and creative excellence to deliver business performance.

As per his LinkedIn post, in his new role at Culinary Brands, Hola will be in charge of product innovation and will also be a part of menu planning, curating flavours, colours, textures, and treats, and then marketing them across all channels.

Hola joined OYO around four years ago as an associate vice president – head of brand and climbed the rungs at the company. In his career, he has also worked with Havas, Ogilvy, McCann Worldgroup, and Contract Advertising. He has worked on brands such as Coca-Cola, Domino’s, TrueCaller, MasterCard, Reckitt Benckiser, and National Geographic.