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Mayank Jain assigned as chief Product Officer of short news content app ‘Shortpedia’

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MUMBAI: Mayank Jain joins Shortpedia, a technology driven short news content provider as its Chief Product Officer. He will be responsible for the company's product innovations and drive revenue at the same time. A young and dynamic media professional, Mayank’s last stint was with Dentsu Aegis Network where he was quickly elevated to the position of Group Head- Media and was handling prestigious clients like Adidas, Reebok, Philips & Apple.

Mayank brings a keen understanding of Digital platforms, AI and programmatic advertising which he will leverage to shape Shortpedia’s growth. At Shortpedia, as a part of the management, Mayank will be joining an illustrious team of media and technology professionals which is helmed by Amarjeet Singh who has 15 plus years of experience in IT in the marketing and advertising industry.

Founded on 1st April 2017, Shortpedia launched its App in March 2019. The app and the website are both available to Android & iOS users in both Hindi and English languages. The handpicked team at Shortpedia is experienced in diverse domains ranging from IT, AI, marketing, advertising, content, brands and management, making it a formidable title in the media and content space.

Shortpedia is an innovative and smart content platform that facilitates fresh content everyday to help its audiences evolve. In a short while the company has managed to unify and integrate the entire ecosystem of media consumption as content is available in multiple formats such - reading, watching and listening. Audiences can pick and choose the mode that they are always most comfortable with and remain engaged.

Talking about this new stint at Shortpedia, Mayank Jain, Chief Product Officer, said, “I’m extremely excited to take on this role. Content is a very interesting space and sky is the limit. In this world of clutter it is difficult to find credible and authentic information; we at Shortpedia are absolutely committed towards authenticity while evolving everyday to cater to our dynamic audiences. We are driving at fresh handpicked content, clutter free environment and a phenomenal user experience. Much like our audience, we are a very restless team so we are continuously experimenting and evolving”

He added, “We have already successfully added audio news to every news item that goes up. Apart from the listening feature we have also deployed AI to understand content consumption behaviour and programmatic enabled advertising. It’s a lean team so there has been no breathing space since I have joined which I’m thoroughly enjoying”.

Positioned as a new age, lifestyle-oriented smart content app, Shortpedia has a ‘news on the go approach’- supplying fresh content everyday with positive and educational storytelling. It showcases content as per the user’s consumption.

Talking about Mayank Jain joining the team, Mr. Amarjeet Singh, Mobile Head, Shortpedia stated, “I have known Mayank for a while and witnessed his growth as a professional. I personally feel that Shortpedia is the right platform for a professional like him. His understanding of the digital space is enviable, and we are very glad to have him onboard.”

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