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Maxus' 'Kaleidoscope' gets the Most Admired Big Data award

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MUMBAI: Leading global communications solution agency Maxus has picked up another metal for its increasingly popular project – Kaleidoscope, a mood mapping tool conceptualised and built to decipher consumer moods basis trillions of conversations and activity on Twitter and Instagram. The team also recently won an award at the prestigious Asia Marketing Effectiveness for Data and Analytics.

“We’re honored to be recognised for the intelligent data and insights capabilities we deliver. Through the data capabilities we are creating, we help our clients and team iterate fast track information and work in real-time through accurate slicing and dicing of data. Maxus Data and Insights team has been gaining increasing global recognition with a recent metal at AME (Asia Marketing Effectiveness) for Data & Analytics and now for Kaleidoscope… our endeavor to deliver Data that matters. Maxus has been winning consistently in Data & consumer insights space last 5 years. Our focus is to make Data relevant and meaningful to business and support creativity with data,” opined Maxus CSO Priti Murthy.

"We are thrilled to win this award. Our lead into change philosophy helps us to bring out best in class solutions for our clients and Kaleidoscope is a first of its kind tool which helps clients to communicate audiences based on their moods and that too in real time.We are also happy that Kaleidoscope was developed indigenous which proves our ongoing efforts for the last several years to build a cutting edge data and analytics practice for solving their problems and constantly leading them to change," said Maxus, South Asia MD Kartik Sharma.

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