MUMBAI: Max Bupa, one of India’s leading standalone health insurance players, has initiated a month-long integrated campaign #ExYourExcuse, in order to nudge people, especially the youth, to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their health goals.

Max Bupa has been amplifying the campaign across its social media channels through engaging content, videos, and also collaborated with digital influencers like Pallavi Ruhail, Megha Sarin, Aman Singh Virk, among others to promote the campaign and encourage their followers to adopt a healthy routine.

As part of the campaign, Max Bupa is also running a contest asking people to share videos, photos and voice notes of their health mantra and how they managed to overcome their health excuses. So far, 500+ people have already participated in the contest and shared their videos and photos of eating healthy food to indulging in physical activities like swimming, going to gym etc.

In addition, Max Bupa has also been promoting the campaign on Radio City through quirky engagements and fun content. The radio campaign has been kick started across 11 cities during prime-time slots to symbolize how through simple lifestyle changes such as eating fruits rather than junk, drinking ample amount of water, standing and walking more often, etc. one can lead a healthier life. During this integrated social media and radio outreach, the campaign garnered 3.6 crore + impressions on social media and other digital channels.

Speaking about the campaign, Max Bupa Health Insurance senior vice president and head-marketing, digital and direct sales Anika Agarwal said, “In keeping with our purpose of helping our customers lead healthier, more successful lives, #ExYourExcuse campaign has been launched to trigger a meaningful conversation around health and to enable people prioritise their health by encouraging them to leave behind their usual excuses. We are indeed overwhelmed with the response as our social media channels are flooded with highly motivating videos of people who are trying hard to give up their excuses and make a healthy start.”