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Maruti Suzuki launches #BeLimitless Swift campaign to celebrate real-life heroes

The campaign will be leveraged on digital media across handles of Maruti Suzuki Arena

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MUMBAI: Focusing on recognising heroes who have gone far and beyond across different walks of life, Maruti Suzuki India Ltd, the leading passenger car maker in India, has launched ‘Be Limitless’—a 3-part video campaign for Maruti Swift. The campaign for Swift is aimed at highlighting the stories of extraordinary people, who are as dynamic as Maruti Suzuki and are relentless pursuing challenges every day.

The digital campaign features six-time world champion and bronze winner in Olympics Mary Kom, para-athlete Bhupender Sharma, and corporate banker who scaled Mt Everest, Vikas Dimri. The campaign salutes the undying spirit of the special achievers who never accept things as they are and keep pushing past all limits to realise their dreams.

Commenting on the campaign launch, executive director, sales and marketing Shashank Srivastava said, “At Maruti, we have always strived to engage with our audience and with our latest campaign our agenda is to engage with our target group in a more meaningful way. Be Limitless is a way to build a higher level of brand salience to associate with performance but in an emotional way which is going to be our long-term strategy. A deep dive into the lives of consumers made us realize that they seek new challenges. The campaign celebrates individuals who keep challenging themselves. These individual heroes have gone beyond the ordinary like the Maruti Swift; that has created the premium hatchback segment in India. The campaign not only honors those who are in the relentless pursuit of new challenges but also celebrates the very essence of being limitless.”

Maruti Suzuki strives to inspire the audience to get up and work towards their goal, no matter how difficult or impossible they are to achieve. Just like Maruti Suzuki has been limitless in catering to the evolving tastes and preferences of their car buyers. ‘Be Limitless’ speaks to the men and women of action – those who are upbeat, energetic and are always on-the-go. Epitomising the relentless spirit of various individuals, the campaign will be entirely leveraged on the digital media across handles of Maruti Suzuki Arena content hub and the ever-inspiring limitless heroes.

The campaign will be promoted across digital and social media platforms. Swift is a market leader in the premium hatch back segment with a market share of 28.4 per cent. Maruti Suzuki has sold over 21.96 lakhs units of Swift since it was launched in India in 2005.

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