Report on Shemaroo

Mapping a profound journey: Oriflame celebrates 25 years of beauty and wellness in India!

New Delhi:  Over two decades ago, a unique brand entered India with a promise to change the way we perceive beauty and uplift millions of lives.  This unwavering promise was made by Oriflame, the leading direct selling beauty brand from Sweden which has, over the past 25 years, made an indelible mark and grown deep roots in India. Its mission to empower individuals with business opportunities while delivering high-quality beauty products driven by research and innovation has grown from strength to strength.

Today, Oriflame has touched millions of lives, fulfilled just as many dreams and introduced products that make you look and feel beautiful. And now, it is time to celebrate this incredible journey! As Oriflame marked its Silver Jubilee on December 14th, 2020. To commemorate and celebrate the occasion, the brand hosted a mega virtual event that was viewed by thousands of individuals from India and also from across the globe. The event featured a brilliant stage which was brought alive using the latest technology to create an experience as spellbinding and amazing as the brand’s journey itself.

Redefining beauty in India

Oriflame has sparked a beautiful change by bringing forth its unique view on beauty. Exceptionally Swedish in its DNA, Oriflame believes in holistic beauty. In essence, Oriflame believes beauty is not just how you look, but also how you feel, live, and act. It’s a whole way of life that includes being healthy, enjoying beautiful skin, expressing yourself, and having fun. It’s about confidence and balance that radiates from the inside. Oriflame believes in putting you in control of your life, but with love and a sense of responsibility towards the community and the planet

Inspired by Nature, Powered by Science

Oriflame not only cares deeply about nature but is also keenly focused on progressive science. Oriflame’s passion for innovation shines through each of its products. Using the most effective ingredients in nature, Oriflame’s industry-leading scientists go the extra mile to craft expert formulations. With collective expertise, skill, and passion, the in-house scientists create safe, high-performing beauty products that touch lives across the world.

Oriflame thinks of its people as its most important asset and its diverse pool of over 100 scientists are the very backbones of the brand. Experienced in a cross-section of disciplines like biotechnology, chemistry, skin biology, toxicology, nutraceuticals, and more, these brilliant scientists create patented cosmetic technologies and innovations by carrying out and leveraging global research.  

Products That Make The Planet Smile 

What makes Oriflame unique is also its unwavering commitment to the environment and the planet. Since it believes in caring for the world around us, all its ingredients undergo a strict eco-ethical screening to ensure they are ethically sourced, safe to use, and of high quality. Oriflame never uses ingredients from endangered sources. The products also conform to strict European standards and are 100% free from GMOs. Oriflame uses 100% natural-origin exfoliants like almond shells in their scrub products that do not pollute the oceans. It also chooses to use biodegradable ingredients in its Love Nature rinse-off products.

Through its sustainability practices, it is focused on three verticals – water, climate, and forest. Its manufacturing units recycle and reuse water, while rainwater harvesting is practiced diligently. All offices and production sites use recycled energy and are partly powered by solar energy. Oriflame has established two manufacturing hubs in India, one in Roorkee, Uttarakhand, and the other in Noida, Uttar Pradesh. Oriflame’s wellness factory located in Roorkee has received LEED® Gold certification, for its best-in-class sustainable building practices.

Empowering Individuals and communities

Ever since it set foot in India, Oriflame has enabled people from all parts of the country to celebrate their personal beauty and fulfill their dreams. It has empowered millions of individuals to establish their own business and change their lives by promoting, sharing, and selling its high-quality products. It presents them with a unique, self-actualizing business opportunity—allowing them to earn, build their own business, travel around the world, meet new people and be part of a fun, caring, and friendly global community.

While empowering its brand partners, Oriflame has also been on a mission to uplift the communities with a focus on women and child empowerment. Through its 14-year association with Deepalaya, beginning in 2006, Oriflame has supported the education of more than 7000 girls at Deepalaya schools in Okhla and the Nuh district in Haryana.

Products that spread the joy of beauty

Central to Oriflame’s beautiful commitment to beauty is its high-performing, reliable, safe, and effective range of products. It takes years of research and trials to develop a portfolio of over 500 high-quality products, and Oriflame only settles for the best of best in research, new technologies, and infrastructure. In its 25 years, the brand has launched several legendary products that are safe, effective, and reliable. Oriflame’s global bestseller, Tender Care, is manufactured in India and supplied to over 60 global markets. Since 1999, the brand has manufactured over 150 million units of this incredibly popular product.

Speaking on the long and successful journey in India, Mr. Frederic Widell, VP and Head of South Asia and MD Oriflame India, said, “We are delighted to see Oriflame’s profound growth since we entered India 25 years ago and for all the love we are getting ever since then. In India, entrepreneurial spirit has existed for centuries, which I see is coming alive with a new surge in the influx of youth into the Oriflame business. We have had an amazing experience creating endless business opportunities, working towards empowering women across the country, innovating amazing products, and just creating beautiful memories. Here’s to the next 25, 50, and 100 years!  

Latest Reads
Garage Worldwide appoints Manish Arora as head of business

MUMBAI: Garage Worldwide - the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth and technology specialisation.

MAM Marketing MAM
CavinKare to vaccinate all employees in India, Bangladesh and Sri Lanka

New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in India, Bangladesh and Sri Lanka. The company said it will cover 1,700 employees both at factory and corporate level. In addition,...

MAM Marketing MAM
Suzuki Motorcycle India appoints Satoshi Uchida as company Head

New Delhi: Suzuki Motorcycle India Pvt Ltd (SMIPL) appointed Satoshi Uchida as its new company head as part of a global revamp by the parent Suzuki Motor Corporation (SMC). Uchida has succeeded Koichiro Hirao with effect from 1 May. He carries three decades of experience across various global...

MAM Media and Advertising People
Havas partners with Wellcom Worldwide to launch Havas Studios

Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.

MAM Marketing MAM
Big Bazaar's 'Asli Dukaan' locks horns with Amazon's 'Apni Dukaan'

Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant’s flagship campaign India ki Apni Dukaan (India’s own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India’s Asli...

MAM Marketing MAM
Oracle unveils world's first ad measurement tech for 3D in-game environments

KERALA: Cloud major Oracle has unveiled the world's first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games.  The latest updates to Oracle Advertising and Customer Experience (CX) include impressions...

MAM Marketing MAM
Cycle Pure Agarbathi’s #PrayForEveryone film goes viral

Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.

MAM Media and Advertising Ad Campaigns
Garmin India signs Mandira Bedi as brand ambassador for its smartwatches & accessories

MUMBAI: Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador. The popular face of many TV shows, host of cricket matches and now an icon of fitness, Bedi will promote Garmin smartwatches and...

MAM Marketing Brands
Prashant Bhojani named chief marketing officer for Rapaport India

Mumbai: The Rapaport Group has appointed Prashant Bhojani as the new chief marketing officer for its India business. Bhojani will drive the marketing and communication activities of Rapaport India. He will lead the marketing of a powerful set of new initiatives that will add value for the brand’s...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required