Mankind Pharma urges people to mask up in new campaign

Mankind Pharma urges people to mask up in new campaign

Releases a hard-hitting film that asks people to stop making excuses & just mask up.

Mankind Pharma

Mumbai: India is still grappling with the second wave of Covid-19 and continues to report over 1.5 lakh cases in a day. Still, there are people who are reluctant to take basic measures like wearing a mask to stop the virus from spreading. Mankind Pharma, the fourth largest pharmaceutical company in India has taken the initiative to make citizens aware of the importance of wearing a mask and is urging them to do their bit through its new campaign #MaskMyIndia.

The pharma company has released a video that captures a moment in the life of doctors, the frontline Covid warriors, who are setting examples by doing more than their call of duty during the pandemic in India. The campaign, #MaskMyIndia throws light at the stressful working hours and heavy duty situations of healthcare workers and doctors. It walks the viewer through their endless spirit-breaking work routine day in and day out to ensure every one of us are safe while we, the people, are coming up with excuses to not wear a mask.

Despite all the efforts our frontline workers are putting, the mortality rate is on the higher side and people are witnessing the grief of losing their loved ones. Through this campaign Mankind Pharma has urged everyone to do their bit by wearing a mask properly and help to fight the deadly virus. They request each one to be a responsible citizen and not take the situation lightly. Not wearing a mask is not an option, and we all should ensure we support our frontline workers by just doing our basic duty.

The campaign is designed to raise awareness and to grow a sense of responsibility amongst the citizens and encourages all of us to take a pledge to wear a mask correctly to cover the nose and mouth entirely.

Managing director & vice chairman Rajeev Juneja said, “At Mankind Pharma, we follow a strong brand philosophy of raising awareness on social issues. Through this campaign, we would like to spread the message that together we can all fight with deadly coronavirus, all we have to do is wear a mask and follow all the preventive measures given by the government. The video campaign is an attempt by Mankind Pharma to deliver the message of wearing a mask, and keep ourselves and our loved ones safe and healthy. We all need to behave as responsible citizens and take ownership of ensuring our safety and other’s as well.”