MAM

Mamaearth rolls out new campaign “#IssWinterGlowNaturally” with Shilpa Shetty Kundra

Launched Mamaearth Honey Malai Cold Cream.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/11/17/mamaearth-shilpa_shetty.jpg?itok=2SJlj7Dx

Mumbai: Mamaearth has launched its latest integrated marketing campaign, "#IssWinterGlowNaturally," featuring Shilpa Shetty Kundra.

The campaign film was created by Mamaearth's internal creative team and produced by Estoot.

The campaign film highlights the brand ideology of bringing the wisdom and goodness of household DIY recipes into easy-to-use formats with the same goodness of natural ingredients without any toxins. What's the most frequently used recipe in Indian households for dry and dull winter skin? Of course, it's honey and malai.

The film opens with Shilpa Shetty Kundra walking into her friend's house and unfolding a scenario that leaves her intrigued and confused. To help her friend with a trusted natural solution without all this 'chip chip' and 'jhanjhat', Shilpa recommends Mamaearth Honey Malai Cold Cream. Crafted with the goodness of natural ingredients like ‘honey’ and ‘malai,’ the cold cream is toxin-free and made safe certified. She is positioning Mamaearth Honey Malai as an easier way of giving one's skin the moisturization and nourishment it needs this winter.

The film is a simple yet powerful representation of the brand's philosophy and product proposition of "goodness inside."

Talking about the campaign, Mamaearth co-founder and chief information officer Ghazal Alagh said, "With the growing awareness of the benefits of traditional ingredients and recipes, millennials are increasingly looking for products with natural ingredients that are safe. Mamaearth has been striving to bring together nature's goodness with science and create a product portfolio inspired by our grandmother's kitchen recipes and filled with goodness inside. Honey and malai are very common ingredients that we have seen at home for ages; hence, we decided to launch this range and present to our consumers a product that provides the goodness of these ingredients hassle-free. Through this film, we have tried to highlight the latest proposition and offering, and we are certain it will resonate with the millennials, and they will choose nature's goodness with Mamaearth's Honey Malai range."

"I have always strongly believed in traditional homemade tricks and age-old self-care hacks. One of the reasons for partnering with Mamaearth was their strong foundation in keeping the ethos of Ayurveda alive with ancient recipes innovating and catering to modern consumers today. With the Mamaearth Honey Malai Cold Cream, the brand reiterates its belief in the goodness of nature, not just in caring for your skin but also Mother Earth, and I hope the consumers relate to the film and choose Mamaearth goodness as I did," says Shilpa Shetty Kundra.

Estoot founder Navkiran Brar added, "This campaign showcases our shared creative ethos: simple stories that are clutter-breaking. By mixing humour with traditional wisdom - like Honey Malai for dry winter skin - we've created an honest communication piece that will resonate with viewers of all ages."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/sarfaraz-ansari.jpg?itok=GKf0Tpjt
Sarfaraz Ansari joins DDB Mudramax as senior vice president – integrated media

DDB Mudramax boosts its media expertise with the appointment of Sarfaraz Ansari as senior vice president – integrated media. He will be responsible for leading strategy and ideation for integrated solutions across media platforms.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/anish_raghunandan.jpg?itok=25CUX3T-
Anish Raghunandan becomes the new CEO of Tata ClassEdge

Mumbai: Tata ClassEdge Ltd. (TCE), a venture of Tata Industries Ltd., has appointed Anish Raghunandan as its new chief executive officer. Raghunandan has been with the Tata Group for nearly two decades and is part of the Tata Administrative Services (TAS) 2007 batch of managers handpicked for...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/45.jpg?itok=1KRYgVnu
The luxury watch boutique celebrates 25 years

Mumbai: Time Avenue, the luxury watch boutique celebrates 25 years in February 2023. Time Avenue is the ultimate destination for watch connoisseurs. They have been purveyors of luxury watches since 1971 and launched Time Avenue in 1998 - have grown to be a recognised name in luxury horology. To...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/44.jpg?itok=NIIVcFwA
IdeateLabs announces the launch of the Union Budget 2023 campaign

Mumbai: IdeateLabs, one of India's full-service digital marketing solutions providers, has announced the launch of the Union Budget 2023 campaign for Business Today, an Indian fortnightly business news publication. The campaign highlights the extensive and in-depth coverage of the budget by the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/japan_doshi.jpg?itok=bsQEAUAD
MakeO appoints Japan Doshi as CPTO

Mumbai: India’s pioneer oral and skin makeover umbrella brand, MakeO, announced Japan Doshi as its new chief product and technology officer. Purple Quarter, a global bespoke CTO search firm, was the C-suite search partner for the role.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/hari_krishnan.jpg?itok=iwS0q0qA
Mullen Lintas wins the creative duties for Hindware Sanitaryware and Tiles

Mumbai: Mullen Lintas Delhi, to handle the creative duties for Hindware, one of the most trusted Indian household names when it comes to sanitaryware and bath fittings. The business was won after a keenly contested multi-agency pitch process. The account would be handled out of the agency's Gurgaon...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/publicis_groupe.jpg?itok=FtXH2_2j
Publicis Groupe’s Working with Cancer issues a wake-up call to all with an integrated campaign

Mumbai: Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer.  

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/43.jpg?itok=B_Y98L59
9th Hiranandani Thane Half Marathon names Milind Soman names brand ambassador

Mumbai: Milind Soman, a fitness icon, has been appointed as the ambassador for the Hiranandani Group's Half Marathon, which will be held in Thane on 12 February. The 9th Hiranandani Thane Half Marathon is Thane's only major marathon, which is returning after two years of hiatus due to covid-19. As...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/01/42.jpg?itok=OROf002g
Ad volumes in music genre had 11% rise in 2022 - TAM AdEx report

Mumbai: TAMAdEx has released a recent report on advertising in the music genre. According to the report, ad volumes in the music genre increased by 11 per cent in 2022 when compared to 2018. In 2022, there was an 11 per cent index growth compared to 2018 and a six per cent decline compared to 2021...

MAM Marketing MAM