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MAM round up of the week

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MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes of the industry, the newsmakers held their sway. Indian Television Dot Com brings to you a round up of the most important news events over the past seven days: 

Mindshare South Asia’s organisational restructuring

Media agency, Mindshare, part of GroupM announced the organisation restructure this week by elevating Amin Lakhani as the new president of client leadership at Mindshare India. In his new role, he will manage core client capabilities across all offices in the country. 

Additionally, Anita Kotwani has been promoted from her existing role to senior vice president of new business and Premjeet Sodhi will join Mindshare South Asia as senior vice president of Mindshare Fulcrum, South Asia and will lead Team Fulcrum across South Asia. Premjeet’s new role is effective March 2018.

Madhusudan Gopalan takes over as P&G India MD and CEO

P&G India elevated Madhusudan Gopalan who as the new managing director and CEO who will take over from 1 April 2018. Madhusudan is currently leading the P&G business in Indonesia and will take over from Al Rajwani, who is set to retire from the company after 37 years of service after the end of the financial year. Until his retirement, Al will help in on-boarding Madhusudan on the India business and enable a smooth transition.

Gopalan has over 18 years of experience working for the company across business units and diverse geographies like India, US and ASEAN countries.

Google Pay launches in US, UK

Globally, in an attempt to become a hit in the vast payment space, Google launched its payment system, Google Pay in US and UK markets where users can pay for public transport in London, Portland and Kiev. 

In India, Extending its Google Tez option, the Indian payment app will now enable bill payments for electricity, gas, water, DTH as well as postpaid mobile. You just have to link your biller accounts once and directly pay from your bank account. Tez supports Bharat BillPay and doesn’t add any transaction charges.The app is supported in English, Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu languages. 

The bill paying feature would include major utilities like Reliance Energy, BSES and Dish TV and would cover all states and major metros. The app supports all major and small scale banks in India for payment.

GroupM, Ogilvy unveil Effectiveness Lab

Wavemaker, GroupM’s media, content and technology agency partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms.

Branded content is the first space the Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats. As marketers increase spends on the creation and deployment of content, it is crucial to bring intelligence to what drives effectiveness in the content space.

ABBY Awards announces 2018’s jury chairs 

The week also saw Advertising Club and AAAI’s ABBY Awards announcing the illustrious Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories. Chairing the jury for each of these categories are stalwarts and veterans who have played an instrumental role in leading the respective categories towards new echelons of growth. The Media category will be judged by Madison World chairman Sam Balsara, Branded Content and Entertainment category will be judged by BIG FM CEO Tarun Katial. 

ABBYs 2018 will be a highlight at the leading advertising convention, Goafest, where once again the entire advertising and marketing fraternity is expected to come together in Goa, between 5th April, 2018 and 7th April 201 at The Grand Hyatt, Bambolim, North Goa.

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