MUMBAI: BSE-SME-listed Majestic Research Services and Solutions Ltd (MRSS) has formed an alliance with California-based global data analytics firm - ScoreData to streamline sophisticated analytics in customer engagement.

As part of the alliance, MRSS clients will mine new data sources, modelling on the ScoreFast™ run-time platform to uncover insights quickly for data analysts and business managers alike.

MRSS India chairman Raj Sharma said, “With the Indian economy on the cusp of a major tax reform that is set to galvanize the economy, the alliance would leap-frog MRSS India into the next level and gear itself for several new opportunities that are set to open up in this emerging market.”

Scoredata’s analytic tool will help consumer goods companies including banking and financial services, insurance firms, telecom service and retail companies to unlock their full data potential.

ScoreData CEO Vas Bhandarkar said, “The current ways of gleaning useful digital signals are too cumbersome and silo’d for most businesses. Our partnership with MRSS gives customers quick access to making sense of their data constantly and quickly, in a broad range of use cases from financial services to retail to media and more.”

MRSS MD Sarang Panchal said, “Every company we encounter seems to have multiple strategic digital data initiatives, but tangible result in a reasonable timeframe eludes them. Working with ScoreData positions us to bring amazing value to our customers, spanning machine learning, domain expertise, and process depth for turnkey solutions.”