MUMBAI: Global multi-country market research agency and business intelligence unit, Majestic MRSS, has launched MRSS India to service Indian clients‘ market research requirements both in India, and outside the country.

The company has brought on board Sarang Panchal as MRSS India chief mentor and co-founder. Having more than two decades of experience in market research, he was Nielsen MD, Asia-Pacific, between 2007 and 2008.

The new outfit in India will look to capitalise on technologies for insight, developed by Majestic MRSS and its partners in the US, Europe, and Japan.

"MRSS India will offer Indian marketers local access to the best of breed technology to generate consumer insights," the company said.

The company‘s aim is to be the biggest local independent agency by the end of the decade.

Majestic MRSS co-founder, president Raj Sharma said, "Panchal‘s appointment will have a huge impact. With the kind of knowledge of the Indian market that he has, he will help us provide a lot of value to our Indian clients. The formation of the Indian arm will help us gain sizeable market share."

Majestic MRSS has a presence in over 18 countries.