NEW DELHI: Madison Media Ace VP Vandana Ramkrishna has been given the additional charge of the group’s Kolkata operations. Ramkrishna, who is based in Mumbai, will now also oversee the Kolkata office in a bid to strengthen the agency's presence in the region. Her key role for Kolkata will be to focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content.

Madison Media has a strong offering in the Kolkata market and services marquee clients like Bandhan Bank, Joy Personal Care and Ganesh grains, amongst others. With this new role, Vandana will directly report to partner and group CEO Madison Media and OOH, Vikram Sakhuja. 

“Vandana is one of our strongest business leaders and I am delighted to give her the additional charge of the Kolkata office as we make plans to strengthen our presence in the east,” said Sakhuja.

Ramkrishna added, “I’m delighted to be given the additional responsibility of overseeing the Kolkata operations over and above my current Mumbai portfolio, and look forward to creating a strong foothold for Madison in the Kolkata market." 

Madison Media group handles media planning and buying for blue-chip clients including Godrej, Marico, Titan, Asian Paints, Viacom 18, BJP, TVS, Raymond, Pidilite, Ceat, Blue Star, McDonald’s, Gaana.com, Timesjobs.com, Tata Consumer Products, Crompton, Indian Oil, Snapdeal, Abbott Nutrition, Cipla Health, Welspun and many others. Madison Media is a part of Madison World which, through its 11 companies, served as many as 500 advertisers last year.