Mumbai: Madison World’s unit Madison Media Infinity has won the media agency of record for Polycab India. The account was won in a multi-agency pitch involving several rounds of presentations.

Polycab India is a manufacturer of wires and cables and a fast growing FMEG (fast moving electrical goods) company with a consolidated turnover of Rs 122+ billion. Polycab India offers a diverse range of lifestyle-enhancing products, such as Polycab BLDC fans, LED lights, water heaters, smart automation solutions (IoT), switches, and switchgears, to name a few. Polycab’s 23 manufacturing facilities are spread over four locations: Halol, Nashik, Roorkee, and Daman.

On this association, Polycab India executive president and CMO Nilesh Malani said, "We are excited to partner with Madison Media Infinity as our media AOR agency and look forward to their expertise across the media spectrum, which includes media strategy, planning, buying, and partnership. This association will help us in our future growth and brand building."

Madison Media Infinity COO Abhik Banerjee added, "In Polycab’s endeavour to be the leading electrical solutions provider, we’re pleased to join forces. Creating amazing work along with Team Polycab will be an incredible experience for us and we look forward to working with them on this journey of growth and success."

Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com, and many others.

Madison Media Infinity is a part of Madison World, India’s largest homegrown communication agency, established in 1988. As many as 500 advertisers used Madison World through its 11 units last year.