Mumbai: Uncle Delivery has appointed Madison Media Alpha, a unit of Madison World, as their official media agency on record. The account was won by Madison after a multi-agency pitch. As the media agency for the brand, the agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.

As a way of empowering small and medium enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India.

Speaking of this association, Uncle Delivery founder & executive director Sourabh Chatterjee said, "As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who would not only help us in the execution of different campaigns but also advise us on how to utilise our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot, and of course, the association of Sam Balsara and Vishal Chinchankar gives us much more confidence."

Commenting on this new partnership, Madison Digital & Madison Media Alpha chief executive officer Vishal Chinchankar said, "It is fascinating to me that Uncle Delivery strives to deliver fast and reliably while prioritising the safety of its partners in this competitive market. I'm thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects."