Madison Digital wins the digital duties of ETS

Madison Digital wins the digital duties of ETS

Madison Digital was awarded the account in a multi-agency pitch.

Madison Digital

MUMBAI: Madison Digital, a unit of Madison Media, has won the digital duties of ETS for the TOEFL iBT brand, including its home edition. It was awarded the account in a multi-agency pitch. 

ETS provides innovative and meaningful measurement solutions that improve teaching and learning, expand educational opportunities, and inform policy. 50 million tests are administered and scored in more than 180 countries.

“We look forward to working with Madison Digital to provide test-takers in India with important information about the many convenient ways to take TOEFL iBT tests,” said ETS’s TOEFL program executive director Srikant Gopal, “Madison Digital will help us to expand opportunities for test-takers to ensure that they can continue their educational and professional journeys during these challenging times and beyond.”

Madison Digital chief digital officer Vishal Chinchankar said, “TOEFL iBT provides a distinct advantage for test-takers to stand out in confidence to admission officers. We’re glad to work with ETS and the TOEFL iBT brand to help test takers unlock their full potential.”

Madison Digital handles some of the biggest clients which include Marico, Asian Paints, Viacom 18, Godrej Properties, Pidilite, CEAT, Blue Star, McDonald’s, Tata Chemicals, Crompton, Indian Oil, Snapdeal, Piramal Healthcare, Honda 2 wheelers, Fabrento, Indiabulls, and many others.