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Madison BMB bags marketing mandate for NxtGen

Madison BMB will be developing an overarching global positioning

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NEW DELHI: NxtGen Datacenter & Cloud Technologies has roped in Madison BMB to build awareness and saliency for their revolutionary new cloud offering that delivers unprecedented price-performance. The tech-forward company is working on a global application platform to power surging business needs.

Madison BMB has been entrusted with the responsibility of developing an overarching global positioning that would manifest itself into multiple integrated campaigns throughout the year across touchpoints considering the multitude of stakeholders and beneficiaries. 

NxtGen Datacenter & Cloud Technologies MD AS Rajgopal said, “India has a long way to go before the current demand of digital infrastructure is fulfilled. Enterprises and governments need an agile platform to build applications and secure and scale them on demand. Born out of the desire to deliver a global technology service offering from India, we have been working on a technologically superior offering for a few years. The Madison BMB team is the right mix of youth and experience and they are best equipped to creatively handle the market awareness requirements.”

Madison BMB CEO Raj Nair said, “Today, we need technology that understands us as humans as opposed to the other way round. NxtGen is a visionary company that puts consumers and their experience with technology at the centre of product development. As their marketing communication partners, we look forward to strengthening the connection between their latest path-breaking cloud offering and the end-user. India is brimming with tech-rich ideas, and with our communication plan, we will ensure that the revolutionary offering finds its way to the right audience and serves as a catalyst for their surging businesses.”

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