MAM

Luxottica Group launches eyewear brand Arnette in India

The brand claims to be fully committed to caring for the environment.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/09/photogrid_plus_1625810182618.jpg?itok=DEvbZMY3

MUMBAI: Italy's premium and luxury eyewear company Luxottica has announced the launch of its street style eyewear brand Arnette in India.

Having wowed new-age, discerning shoppers across the world, the brand now brings its range to India, offering a wide variety of eyewear for the young and young at heart, looking for a street style look, the brand said in a statement.

Arnette is fully committed to caring for the environment. That’s why the brand uses recyclable raw materials for a greener, sustainable world. In 2019, it launched its first sustainable collection, and by this year, 70 per cent of its collection is made of eco-friendly BRT600LS bio-based plastic, with a recycled elastane pouch and dedicated packaging, it further said.

Commenting on the India launch, Luxottica Group, India & South-Asia brand manager Suvashish Banerjee said, “ARNETTE is popular for its distinctive shapes and iconic colours, additionally the brand echoes an easy-on-earth attitude. We shall be introducing the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers. Right from store props to packaging, ARNETTE is committed to a ‘what goes around, comes around’ approach. Our non-conformist and genre-defying styles along with our eco-conscious sensibilities are what makes us unique. We believe ARNETTE will resonate very well with today’s edgy, quirky, and effortlessly cool young consumers and Gen Z that will represent a major share of the Indian audience.”



Arnette is now available in India via leading e-commerce platforms such as Amazon, Flipkart, Tata CLiQ Luxury, and leading optical stores across the country. It will also be sold soon on Tata CLiQ, AJIO, Nykaa, Nykaa Fashion, and Myntra.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/img_28102021_111001_800_x_800_pixel.jpg?itok=zCSGTwbV
The Trade Desk partners with Lifesight to help brands optimise digital campaigns

MUMBAI: Global advertising technology firm The Trade Desk has partnered with Lifesight, a customer intelligence company that specialises in location-based measurement. The association will enable the tech firm to provide insights to marketers in India regarding the impact of their online...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/spotify-new.jpg?itok=FsZrY30b
Spotify pushes the cart on the omnishopper's retail journey

Mumbai: It’s never been a better time to be a shopper, given today's buy-anywhere retail environment. It's raining deals at stores, on social media, and inside in the comfort of the couch at your fingertips. Mobile commerce is expected to make up 83 per cent of all e-commerce sales by 2024, and 8...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_162426_800_x_800_pixel.jpg?itok=14ATG4mK
Amitabh Bachchan named brand ambassador for Amway India and Nutrilite

Mumbai: Amway India has announced the appointment of Bollywood actor Amitabh Bachchan as its brand ambassador. The veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms, encourage women and youth empowerment through guided entrepreneurship thereby...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_143607_800_x_800_pixel.jpg?itok=klsHduG8
Neeman’s ropes in Jasprit Bumrah for its latest campaign

Mumbai: Neeman's, a homegrown footwear brand known for its sustainable and innovative products, has launched a digital campaign #ChangeTheNorm in association with Indian cricketer Jasprit Bumrah. The campaign conceptualised by the in-house team, narrates the story of the ace bowler of the Indian...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_131222_800_x_800_pixel.jpg?itok=-Tu31wxH
Rishabh Pant rides in as brand ambassador of Hercules

Mumbai: Hercules, a homegrown bicycle brand from the stable of TI Cycles of India, has on-boarded Indian cricketer Rishabh Pant as its brand ambassador to promote the cycling culture amongst urban teenagers of the country.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_121041_800_x_800_pixel.jpg?itok=GS3SXjvZ
GroupM India appoints Ritika Taneja as head of e-commerce

Mumbai: GroupM India has announced the appointment of Ritika Taneja as head of e-commerce. In this role, Taneja will be leading the e-commerce product offerings to clients and will also be responsible for co-creating the e-commerce vision and strategy charter for GroupM India.  Taneja will be based...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_115014_800_x_800_pixel.jpg?itok=OTneMpnl
Godrej celebrates Diwali with new campaign #CookingGoodness together

Mumbai: The Godrej Group has launched its latest campaign #CookingGoodness together that celebrates the Diwali festive season by showcasing the power of cooking to bring families together. The campaign is conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/27/img_27102021_114121_800_x_800_pixel.jpg?itok=TH_4Z4nW
Neeraj Sangani takes charge as Hansa Customer Equity CEO

Mumbai: RK Swamy Hansa Group on Wednesday named Neeraj Sangani as chief executive officer of its wholly-owned subsidiary Hansa Customer Equity Pvt Ltd. He will be reporting to group CEO Shekar Swamy and the board of the company, said the statement. The RK Swamy Hansa Group commenced Hansa Customer...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required