Luxottica Group launches eyewear brand Arnette in India

Luxottica Group launches eyewear brand Arnette in India

The brand claims to be fully committed to caring for the environment.

Luxottica Group

MUMBAI: Italy's premium and luxury eyewear company Luxottica has announced the launch of its street style eyewear brand Arnette in India.

Having wowed new-age, discerning shoppers across the world, the brand now brings its range to India, offering a wide variety of eyewear for the young and young at heart, looking for a street style look, the brand said in a statement.

Arnette is fully committed to caring for the environment. That’s why the brand uses recyclable raw materials for a greener, sustainable world. In 2019, it launched its first sustainable collection, and by this year, 70 per cent of its collection is made of eco-friendly BRT600LS bio-based plastic, with a recycled elastane pouch and dedicated packaging, it further said.

Commenting on the India launch, Luxottica Group, India & South-Asia brand manager Suvashish Banerjee said, “ARNETTE is popular for its distinctive shapes and iconic colours, additionally the brand echoes an easy-on-earth attitude. We shall be introducing the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers. Right from store props to packaging, ARNETTE is committed to a ‘what goes around, comes around’ approach. Our non-conformist and genre-defying styles along with our eco-conscious sensibilities are what makes us unique. We believe ARNETTE will resonate very well with today’s edgy, quirky, and effortlessly cool young consumers and Gen Z that will represent a major share of the Indian audience.”

Arnette is now available in India via leading e-commerce platforms such as Amazon, Flipkart, Tata CLiQ Luxury, and leading optical stores across the country. It will also be sold soon on Tata CLiQ, AJIO, Nykaa, Nykaa Fashion, and Myntra.