Lustral Water launches AI & IoT-based smart water purifier

The brand is planning to tap into new tier II markets.

MUMBAI: Homegrown B2C model-based company, Lustral Water has launched what it claims is ‘the world’s first’ Artificial Intelligence (AI) & Internet of Things (IoT) enabled water purifier with inbuilt sensors.

The Water Purifiers remove toxins and harmful bacteria but retain the necessary minerals and vitamins, the company said. In addition, these purifiers are ingrained with new-age technology that keeps a tab on consumer’s water intake, pH level, TDS level, turbidity, mineral content, water temperature etc through smartphones. 

Lustral Water CEO and founder Aditya Patnaik said, “Even today over 50% of India’s population doesn’t have access to clean drinking water. They are dependent on boiled water or simply consuming undrinkable water. We firmly believe that with cutting-edge and futuristic technology transforming even the unthinkable things into a distinct possibility, access to clean drinking water shouldn’t be a far-fetched idea.”

He further added, “Lustral Purifiers are cost-effective with great health benefits as we offer WHO recommended standards of water. We don’t offer filtered water; we offer a healthier version of clean drinking water infused with necessary minerals and vitamins. Our purifiers are equipped to provide valid water in domestic houses. On top of that, everything is absolutely automatic and requires little to no human interference. If the water quality goes down, the purifier is equipped to alert an expert technician immediately so that consumers won’t have to worry about these things.”

The purifiers are equipped to send requests to the nearest service engineer as soon as the water quality goes down, said the company. The brand believes that consumers should have access to validated data to know what is happening inside the purifier and consume water only after inspecting the quality. 

Lustral Water has registered a 22 per cent month-on-month growth in traffic since its inception in Bengaluru. The brand is now planning to launch its state-of-the-art water purifiers in new tier II markets such as Jaipur, Lucknow, Ahmedabad, and Bhubaneswar.

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