MUMBAI: Lowe Lintas has bagged the creative duties for Axis Bank, snatching it from the incumbent agency Meridian, Ogilvy‘s sister concern. |
The account will be managed by LinFinance, a specialist arm formed by Lowe Lintas. This is the arm‘s first account. |
When contacted, an official at Axis Bank declined to comment on the account movement |
Axis Bank was previously known as UTI Bank. |