MAM
Report on Shemaroo

Logicserve Digital wins over 20 new businesses during lockdown

Some of the key accounts won include MakeMyTrip, Hero Insurance Broking, Oyo Hotels & Homes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/28/logic.jpg?itok=HpEhwWc_

NEW DELHI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has strengthened their market position by aptly using their expertise and devising tailored strategies to onboard over 20 new accounts during the lockdown period. The new brands onboarded come from across industries like FMCG, finance, lifestyle, real estate, entertainment, and so on. The company’s overall focus will be to amplify the digital marketing activities for the brands while augmenting their overall digital presence.

Logicserve Digital’s service mandates for the new brands are across their core capabilities i.e., media, creative, data & insights, and technology. The new clients have a healthy mix of some brands that have been active in the digital space, as well as the brands that have been focusing entirely on traditional marketing channels. Some of the notable brands they have onboarded include Hero Insurance Broking, Dr. Rhazes, MakeMyTrip, PhableCare, Oyo Hotels & Homes, Mrs. Bector’s Food Specialities, Paper Boat Apps (Kidopia), Spectra, Goibibo.

Read more news on Logicserve

Speaking on the new account wins, Logicserve Digital founder and CEO Prasad Shejale said, “We are very excited with the new account wins. As a company, we have been very quick to adapt to the changing situations and have been putting in a lot of effort to design innovative solutions that are in sync with the changing environment. I also feel very proud of our team, who has been dedicatedly working on delivering the promises for all the brands we work with, ensuring that the quality isn’t affected. These are really tough times for everyone, and, I think, we have been tackling all the challenges very well and keeping up with the work with the same enthusiasm and spirit despite all the odds. Also, it’s great to have some brands who will be testing the waters of digital marketing for the first time with us. We appreciate the trust bestowed upon us by them and everyone, and we are certain we will not disappoint them. We are charged up to work on the new brands we have onboarded and look forward to helping them create unique experiences for their consumers.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/photogrid_plus_1621069486085.jpg?itok=NO1gdXbw
Guest Column : The Importance of User Experience for business you must know

New Delhi: With the ever-global and ever-evolving digital world, what makes your business or brand stand out is your User Interface (UI) and User Experience (UX) design and development. UX design and development is one of the most crucial elements in your branding and marketing strategy. It is the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/photogrid_plus_1621067064779.jpg?itok=RnukGGu7
Pandemic Effect: 70% millennials open to trying lesser-known brands - dentsu India report

MUMBAI: The Covid-19 pandemic has overwhelmed the lives and livelihoods of people around the globe and put unprecedented pressure on the economy. Businesses and individuals are struggling to mitigate the crisis, which has not only impacted consumer sentiments, but altered their purchase habits, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/chaka_sobhani.jpg?itok=YS_L-mwa
Leo Burnett elevates Chaka Sobhani to global chief creative officer

Mumbai: Leo Burnett has promoted Chaka Sobhani to the global chief creative officer, where she will be representing Leo Burnett on a global stage. She will also be responsible for evolving the Publicis Groupe network’s creative standards, as well as recruiting and growing the next generation of...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/gunjan_shah.jpg?itok=IocdxaRt
Bata India appoints Gunjan Shah as the new CEO

KOLKATA: Footwear major Bata India Limited on Friday announced the appointment of Gunjan Shah as its new chief executive officer. Shah will be at the helm of the brand’s operations in India. He takes over from Sandeep Kataria who was elevated as the Global CEO of Bata Brands. Shah will join Bata in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/15/amul-eid.jpg?itok=QuxMZzNt
Brands wish Eid Mubarak with messages of hope & togetherness

MUMBAI: Eid ul-Fitr means the occasion of breaking the fast- the day that marks the end of the month-long dawn-to-sunset fasting of Ramadan for Muslims around the globe. This year, more than anything else, the occasion serves as a great reminder to be grateful for what we have and to share with...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620989920016.jpg?itok=fmMlOAap
Garage Worldwide appoints Manish Arora as head of business

MUMBAI: Garage Worldwide - the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth and technology specialisation.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620986914261.jpg?itok=nVbXPsbB
CavinKare to vaccinate all employees in India, Bangladesh and Sri Lanka

New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in India, Bangladesh and Sri Lanka. The company said it will cover 1,700 employees both at factory and corporate level. In addition,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620971734012.jpg?itok=hPb1IM1E
Suzuki Motorcycle India appoints Satoshi Uchida as company Head

New Delhi: Suzuki Motorcycle India Pvt Ltd (SMIPL) appointed Satoshi Uchida as its new company head as part of a global revamp by the parent Suzuki Motor Corporation (SMC). Uchida has succeeded Koichiro Hirao with effect from 1 May. He carries three decades of experience across various global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/xc.jpg?itok=s8Xes4gy
Havas partners with Wellcom Worldwide to launch Havas Studios

Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required