MAM

Logicserve Digital wins digital mandate for Wet & Dry Personal Care

The company will be handling paid media, social media management and creative duties for the brand

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/03/logicserve.jpg?itok=XcdszYtr

MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, is now the official Digital Agency on Record for Wet and Dry Personal Care Private Limited. They will be handling Paid Media Services, Social Media Management and Creative duties for the brand. The agency won this account following a multi-agency pitch.

Established in 2013, Wet & Dry Personal Care is part of PAN Health and it has four brands under the umbrella - Everteen, NEUD, Nature Sure and ManSure. Logicserve Digital’s partnership aims to boost the awareness about the businesses.

Logicserve Digital  founder & CEO Prasad Shejale says, “We are very happy to be associated with Wet and Dry Personal Care Private Limited and work on this interesting new category. They have an attractive portfolio of products available for varied needs of consumers. We look forward to providing result-driven strategies to them that can help them expand their outreach and achieve the desired results. With the brand’s focus on their digital native target audience, we are positive that we will be able to help them tap the right consumers through right channels and efficiently amplify their overall reach and business growth in the long run. We definitely look forward to working on innovative ideas for the brand and have a fruitful association with them.”

Wet and Dry Personal Care Private Limited CEO Hariom Tyagi says, “The partnership with Logicserve Digital is highly synergistic as our products audience is very internet savvy and Logicserve Digital has strong expertise in understanding and efficiently managing the digital movement of consumers. I feel their experience of digital landscape, understanding of consumer’s digital behaviour and insight-driven approach for creative communication, will help us augment our visibility, strengthen the reach and boost our marketing efforts to achieve optimal results. We are excited to partner with Logicserve Digital and look forward to take our brand to the next level with their help.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/havas.jpg?itok=81zSbMUs
Havas Media Group launches new social equity private marketplace

NEW DELHI: Havas Media Group today announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/times.jpg?itok=xnnomRTW
TIMES NOW ‘India Stands for Humane Policing’ initiative raises alarm about police brutality

Championing pertinent causes of national interest, TIMES NOW has been the change agent through its powerful campaigns including #EndVVIPRacism (Lal batti) and #PathToLife, which has positively impacted policy decisions. Following recent cases of police brutality gaining prominence during the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/phitlip.jpg?itok=sXAxMQ_y
MensXP’s latest ‘Fathers: Then Vs Now’ Video Promoting Philips OneBlade is A Content Marketing Gem

This father’s day, leading appliances brand, Philips collaborated with the country’s largest lifestyle platform, MensXP to launch a branded video titled ‘Fathers: Then vs Now’ across major social media channels. The light-hearted sketch poignantly emblematized father-son relationships and upheld...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/sleepwell.jpg?itok=z5J6MkB0
Sleepwell Cocoon- India’s first customisable mattress

NEW DELHI: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd, has launched Cocoon Mattress, a first-of-its-kind Mattress in a Box (MIAB) offering that allows consumers to choose the comfort feel of the mattress on their side of the bed. The mattress provides options of customisation,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/akshay.jpg?itok=HwEZzc08
Prince Pipes Ropes In Akshay Kumar as brand ambassador

NEW DELHI: Prince Pipes and Fittings Ltd (PPFL), one of India’s largest integrated piping solutions and multi polymer manufacturers, today announced that actor Akshay Kumar will represent the company as brand ambassador for its recently launched water tanks segment. In present times, when health is...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/Emami.jpg?itok=-QI4eBd3
Emami Healthy & Tasty presents "Har Nivala Immunity Wala"

NEW DELHI: Emami Agrotech Ltd, producer of well-known edible oil brand Emami Healthy & Tasty brings has launched in its latest variant of edible oil for the consumers. The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil offers a unique value addition of “immunity’ in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/Pushp%20Raj%20Singh.jpg?itok=XhPD0iPa
Brand image also impacts B2B marketing: JK Cement's Pushp Raj Singh

NEW DELHI: Cement manufacturing brand JK Super Cement recently launched the campaign #YehPuccaHai to pay homage to construction workers, who have been continuously working during the pandemic. The campaign has already garnered 1.5 million views on YouTube and 25.5 million on Facebook and Instagram...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/fair-lovely.jpg?itok=-HSuYr7S
Fair & Lovely’s new name - 'Glow & Lovely'

NEW DELHI: Hindustan Unilever (HUL) has  unveiled the name of its rebranded face cream product Fair & Lovely as Glow & Lovely. Its skin cream for men will be called 'Glow & Handsome.' It has to be noted that Fair & Lovely accounts for 40 per cent of the face care category in India....

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/icici.jpg?itok=sQyZr4zh
ICICI Lombard launches #RestartRight campaign Created by Ogilvy

COVID-19 has impacted lives and businesses across the globe. The human society stands at the crossroads of a ‘New Normal’, something that will alter our future completely. Social distancing and curtailed movement have become the norm. Further, in this changing scenario, health protection through a...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required