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Logicserve Digital bags two DMA Asia Createffect awards

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MUMBAI: Logicserve Digital, the Indian media agency arm of Logicserve Group, has bagged two silvers at DMA Asia Createffect Awards 2017 for its innovative campaigns for Bajaj Allianz and JetPrivilege under the category ‘financial products and services’ and ‘data and analytics’, respectively.

The campaign #NoMoreExcuses for Bajaj focused on reaching out to two-wheeler owners in tier 1 and tier 2 cities through programmatic platform. The idea came from the fact that 75 per cent of two-wheelers in India don’t have an insurance.

Communication such as 'Jaau dya na Saheb!' connected well with the Marathi audience and there were similar other regional ads, that enabled the brand create great engagement with the audiences across select geographies. The campaign with JetPrivilege used advanced layered re-marketing techniques to boost the loyalty business.

Logicserve Digital co-founder and CEO Prasad Shejale said, “This recognition showcases our commitment to offer unique solutions to our clients and help them provide out-of-the-world experiences."

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