MAM

L&K Saatchi & Saatchi wins Rotimatic; unveils inaugural brand campaign

The campaign will witness a global media burst in key markets for Rotimatic, including an aggressi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/21/saa.jpg?itok=U__v64S0

MUMBAI: Ask any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food. It’s an activity that witnesses the coming together of all members of the family, irrespective of the task they are occupied with, and sit together to consume a meal. This becomes even more momentous when they are served a staple food like roti, every single day. In fact, this activity is not just constrained to a culture-driven nation like India, a similar pattern could be observed across other countries as well where spending quality family time, especially during a meal, takes precedence over everything else. 

Now imagine being assisted by an able support system to make meal time even more healthy, convenient and hassle-free. Wouldn’t that be just the perfect way to spend quality time with your family? That’s the communication objective being undertaken by Rotimatic, the hi-tech and fully-automated flatbread making robot from a Singapore based company, Zimplistic. 

The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.   

The integrated campaign would tap different platforms for different markets and would span the mediums of television, print, outdoor and digital. While the campaign has been launched on television in a few international markets; the media push will be higher in the United States of America.

Commenting on the unique global launch, PranotiNagarkar - Founder and Co-CEO, Zimplistic said: "Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We're sure our customers and fans will relate to the core message of fresh healthy garma-garamrotis."

The ad film is targeted towards working couples and parents, who constantly toggle between the world they are taught to live in and world they actually live in. It is directed towards expat Indians who sometimes miss having the main food from the Indian staple, rotis. With food being an ultimate unifier of the family, the film captures the everyday life of an Indian household on foreign soil and their need for consuming some steaming rotis. The film captures how the family drops whatever they are doing and comes together for a hot meal, courtesy of the automatic roti-making robot - Rotimatic.

Sharing his views on the brand campaign, Anil Nair, CEO - L&K Saatchi & Saatchi said: “We're thrilled to team up with Rotimatic on this exciting journey. The words 'garmagaram' invoke a delicious memory in the minds of Indians across the globe and that's why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garmagaramrotis."

Zimplistic is a Singapore-based company that has been founded by tech-couple,PranotiNagarkar and Rishi Israni. Within 2 years of its launch in the market, Zimplistic has expanded its reach to more than 20 countries. Till date,Rotimatic has served 38.9 Mn+ rotis with 50,000+ users in over 20 countries and counting. Rotimatic is a platform designed and engineered to cater to wide varieties of the flatbread spectrum, as per user preferences. Early adopters jumped to the idea and bought into the product at the very first instance. After decades of no new innovation in the kitchen domain, Rotimatic is a very welcomed product.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/byke.jpg?itok=-0GDd1dG
THE BYKE HOSPITALITY LTD EXTENDS SUPPORT TO LOCAL AUTHORITIES TO SET-UP QUARANTINE CAMPS

MUMBAI: The country is under turmoil because of the ongoing global pandemic- COVID 19. While the government has united its people to fight this deadly virus from spreading and the country is under a strict lockdown, it’s heartening to see organizations coming out in full support to extend support...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/cavin.jpg?itok=8oQkjBSu
CavinKare serves nation with sanitizers under CHIK, Nyle and Raaga professional brands

MUMBAI: CavinKare’s CK Ranganathan is set to make his father’s vision of ‘Whatever the rich man can enjoy, the common man should be able to afford’ a reality again. At a time of extreme anxiety and duress in the country due to COVID 19 (coronavirus), the company has responded with the most needed...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/myupchar.jpg?itok=RVsQpgE-
myUpchar promises profits from medicine e-commerce to PM CARES Fund

MUMBAI: Online health services company myUpchar.com will donate all profits from medicine e-commerce during the lockdown from 24 March - 14 April 2020 to the Prime Minister's Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund). The three-year-old health start-up announced the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/loom.jpg?itok=XTOarTwv
Media Mantra bags Loom Solar’s nationwide PR mandate

MUMBAI: Media Mantra, India’s fastest growing PR consultancy has bagged the public relations mandate of Loom Solar - a Faridabad based startup.  Loom Solar Pvt. Ltd. is a manufacturer of Monocrystalline solar panels and AC modules. Media Mantra will be managing the brand’s image as a consultant and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/woop.jpg?itok=F7-PkPPb
Gemius Design Studio conceptualises #GetHighAtHome campaign for Woop Trampoline Park

MUMBAI: Gemius Design Studio- 360 Degree marketing and branding agency conceptualized and executed #GetHighAtHome campaign for India’s largest trampoline park- WOOP. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/hhh.jpg?itok=blHI_iie
Doceree to let companies to advertise on its platforms for free amid Corona lockdown

MUMBAI: Coming to the aid of pharma, medical and healthcare companies amid coronavirus mayhem globally, Doceree, World’s first Ad Exchange for branded Healthcare Professional Marketing, has said it will allow companies to advertise on its platforms for free and help them reach out to doctors...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/onsitego.jpg?itok=MBz_9P2b
Onsitego launches a fund to support service partners during COVID-19

MUMBAI: After-sales services company Onsitego recently announced the ‘Onsitego Cares Fund’ initiative, introduced for financial assistance to employees and service partners facing distress during the time of lockdown. Any employee or service center staff affected by the COVID-19 pandemic in need of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/social.jpg?itok=23OXJHXU
Marketers, agencies adopt socialistic approach in times of Covid-19

NEW DELHI: One thing that the ongoing lockdown, imposed in view of the global pandemic of Covid-19, has managed to do is to drastically increase the digital consumption in India. As per a BARC report, launched Friday in association with Nielsen, smartphone consumption has seen a surge of 6 per cent...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/ads.jpg?itok=xmnHUOWN
Digital advertising saw 24 per cent growth in 2019 : FICCI-EY report

Despite headwinds, India’s importance in global advertising increased in 2019. The forecasted 2020 growth rate of 11 per cent for India is more than twice the average rate of the top ten countries, according to FICCI-EY 2020 report.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required