MAM

Livpure Sleep celebrates good sleep with quirky ad film

The ad film showcases a hysterical take on the downsides of sleep deprivation.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/23/img_23102021_122934_800_x_800_pixel.jpg?itok=Ye4oB-66

Mumbai: Manufacturer of water purifiers, air conditioners and an array of sleep and wellness solutions, Livpure has launched its first-ever digital ad campaign on YouTube, Facebook, and other digital platforms to promote its high-quality range of mattresses.  

In line with the brand’s long-standing focus on the importance of good sleep with the help of innovative and comfortable mattresses, the ad campaign takes the comic route to showcase the ill-effects of sleep deprivation and the miraculous benefits of Livpure’s mattresses through three distinct ad films.

The ad films revolve around a royal family ‘The Sonawalas’ who have been cursed with sleeplessness for seven generations. Hilariously capturing how the lack of sleep affects different aspects of the family’s life, from staying up with the ghosts of the mansion to almost setting the kitchen on fire, the series concludes with the swanky son of the house introducing the family to Livpure’s mattresses and finally breaking the curse.

“We are thrilled to launch our first-ever digital ad campaign for Livpure Sleep’s products. The unique concept of ‘The Sleepless Sonawalas’ with the wonderfully curated sets and artwork in the backdrop is just perfect to pique the curiosity and interest of our target audience," said Livpure general manager of marketing Ankit Gaur. "The ad films beautifully drive home our message of prioritising good, restful sleep with the help of the right mattress! If Livpure mattresses can break a generational curse, it can definitely drive away your sleep troubles!”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/img_26012022_120917_800_x_800_pixel.jpg?itok=z2_6JZiB
Glad U Came bags PR Mandate for Huedee

Mumbai: PR and influencer marketing agency Glad U Came has bagged PR mandate for Huedee, India’s first tie-dye brand.  “Our young, dynamic, and agile team's synergies match Huedee's which is an added plus point," commented Glad U Came founder Maddie Amrutkar. "We look forward to create some amazing...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/img_26012022_120042_800_x_800_pixel.jpg?itok=89oJDGv6
Astral Adhesives celebrates 25 years of Bondtite with its first campaign

Mumbai: Astral Ltd's adhesives manufacturer Astral Adhesives has launched a nationwide campaign for its epoxy adhesive brand - Bondtite. The TVC is conceptualised by The Womb in co-operation with Astral Adhesives team and it is in sync with Republic Day which unifies India.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/parleg.jpg?itok=eriUOhyB
Parle-G reminisces about India’s journey on 73rd Republic Day

Mumbai: Reminiscing the yesteryears of India’s redefining moments, food company Parle Products celebrates the spirit of a sovereign India in its Republic Day film. Tracing the journey of its flagship brand Parle-G, the film depicts the journey of the homegrown brand as the country evolved from...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/26/11.jpg?itok=iBjLKNNO
Brands rekindle patriotic fervour, as the nation celebrates 73rd Republic Day

The nation marks 73 years of its transition to a republic on 26 January. To commemorate the day on which the Constitution of India came into effect, brands have come out with varied campaigns and initiatives that celebrate the important day.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_180049_800_x_800_pixel.jpg?itok=rS1g1fgR
L&K Saatchi & Saatchi wins integrated creative mandate of Embassy

Mumbai: Real estate company Embassy Group has roped in L&K Saatchi & Saatchi as its creative partner. The agency would begin its partnership with the real estate group by managing the integrated creative mandate for its premium residential portfolio Embassy Springs.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_164330_800_x_800_pixel.jpg?itok=jY-B7Ci_
ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head

Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head - marketing, corporate communications and CSR.   In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_145849_800_x_800_pixel.jpg?itok=MR2yWbUW
CredAvenue onboards Abhishek Mehrotra as its CHRO

Mumbai: Homegrown debt markets platform CredAvenue has announced the onboarding of Abhishek Mehrotra as chief human resource officer (CHRO). In this role, Mehrotra will be responsible for leading the company’s human resource function, thereby bolstering CredAvenue’s people culture while cultivating...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_163430_800_x_800_pixel.jpg?itok=uEHMopYC
Kiran Anthony, Mahesh Gharat step down as Ogilvy South CCOs

Mumbai: Ogilvy India (South) has announced changes in its creative leadership with chief creative officers (CCOs) Kiran Anthony and Mahesh Gharat having put in their papers and deciding to move on from the agency. Gharat will be moving into a full-time direction and Anthony will continue to lead Vi...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_123748_800_x_800_pixel.jpg?itok=83s9geEf
Amin Lakhani elevated as Mindshare CEO, Parthasarathy Mandayam is GroupM CSO

Mumbai: GroupM, the media investment group of WPP on Tuesday announced the appointment of Parthasarathy Mandayam (Maps) as GroupM South Asia's chief strategy officer (CSO) and Amin Lakhani, who is elevated to the role of Mindshare South Asia's chief executive officer (CEO), which was earlier led by...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required