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Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years

The brand expects to witness at least 70-80 per cent of FY20 sales.

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Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising and promotions in the last five years.

Linc Pen MD & CEO Deepak Jalan stated that the company achieved the best ever result in FY20 despite the loss of sales in the last few weeks.  “Revenue grew by 9 per cent to close at almost Rs. 400 crore. EBIDTA margin was in double-digit at 10.3 per cent. PAT of Rs. 19.25 crore registered a healthy jump of 273.8 per cent over a lower base of Rs.5.15 Crore in the previous year. The board recommended a dividend of Rs. 1.50 per share, same as last year, in view of unprecedented challenges ahead in FY21.”

However, Jalan stated that going by the current scenario, the brand may witness at least 70-80 per cent of FY20 sales by the end of FY21.

“Turnover at Rs. 27.52 crore, was about one further of normal levels. For the first time ever, we registered a negative PAT of Rs  3.99 crore. Company’s April and May sales were washed out because of the nationwide lockdown. Our factories were closed for 28 days, and thereafter, gradual resumption started once the lockdown was lifted in a phased manner,” adds Jalan.

Jalan further mentioned that the company saw sales come back to more than 50 per cent levels of what it reported in the same month last fiscal (June 2019).

He also cited that the writing instruments industry has been severely affected by the Covid2019 as it has resulted in the closure of educational institutions and commercial establishments operating with lower physical attendance, which has clearly impacted the demand for writing instruments. The situation is similar all over the globe, with trade disruptions and lockdowns in several countries.

Linc Pens has an aggressive plan to enhance the organizations retail footprints from 65000 retail touchpoints to about half a million, helping the brand to embark upon a multi-year growth journey.

The stationery brand in past has launched several campaigns and even did ad films with Bollywood actor Shah Rukh Khan.

The stationery products market garnered revenue of 109.5 billion dollars in the year 2019 globally and has been foreseen to yield USD 154.1 billion by the year 2027 at a CAGR of 4.6 per cent over the forecast period. 

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