MAM

Likee's #DiwaliWishQuiz challenge went viral; Garner Over 108M Views

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/06/likee.jpg?itok=ifB38ns3

MUMBAI: Whether you are an ardent Likee user or not, it would have been very hard to restrain from participating in one of its exciting guessing game challenge- #DiwaliWishQuiz. Launched nearly 10 days before Diwali festival, #DiwaliWishQuiz saw massive participation from people across the country garnering over 108 million views with a fan base of 43.7K.

The challenge did not only win the hearts of users, but top influencers such as Ashwitha S (Ashwitha4real), Sudeshna (Sudeshnasworld), Rajeev Rajgor (rajgor_rajeev) and more participated with high enthusiasm and encouraged masses to be part of the challenge. The excitement around the challenge was also felt on the other social media platforms such as Instagram, where users posted dynamic videos with the challenge hashtag. Some lucky users also won exciting gifts such as smartphones, a trendy pair of shoes, and more.

So, what made this new challenge a big hit among the youths?

#DiwaliWishQuiz was unique because unlike other challenges, it was a quiz (of 3 questions set) created by the users and shared with other internet users to guess the right answers. The thrill of the challenge lies in the fact that even though users had to create the quiz within the platform, users were able to share the quiz link with all their friends on different social media platforms or social messaging apps such as Instagram, Facebook, Whatsapp, and others. We bet, for friends taking the quiz was as addictive as it was to create the quiz.

Let's check out the amazing video featuring the #DiwaliWishQuiz challenge

Have you seen anything more entertaining than this? We guess, not!

The App is popularly known for its unique campaigns that bring out the best in users' creativity. In the past few weeks, we have seen some of the most excellent dynamic videos by Likee users owing to the various entertaining campaigns. However, we believe the best is yet to come with Christmas and New Year around the corner.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/likee.jpg?itok=R8xUAgan
Likee collaborates with Indus App Bazaar to expand reach

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has announced the collaboration with Indus App Bazaar, India’s Largest Indigenous App Store, to expand Likee's reach in the Indian markets. Likee is now available on Indus App Bazaar for free...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/22/amit_gujral.jpg?itok=z6jVllrf
LG India corporate marketing head Amit Gujral moves on

The corporate marketing head of LG India, Amit Gujral has stepped down from his position after serving the company for more than a decade. Gujral has been associated with the consumer industry for over 23 years and had started working with LG in 2003.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/indvswi.jpg?itok=90gd8gLf
Happy #unfriendshipday says Rohit Sharma to Keiron Pollard as he tweets out star sports’ newest campaign for the india vs west indies series

MUMBAI: Star Sports - India’s leading sports broadcaster, ropes in Rohit Sharma and Keiron Pollard for their newest campaign #FrenemiesAtPlay to promote the West Indies tour of India. Both these world-class cricketers would be seen taking a dig at each other as opponents for the upcoming clash...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/tiger.jpg?itok=iC4Guh6K
Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

MUMBAI: HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/ss.jpg?itok=e8VrbOL7
Star Sports' new campaign focuses on new fans of Premier league

MUMBAI: Star Sports – India’s leading sports broadcaster has been the home of the English Premier League, arguably the world’s greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/21/pixel.jpg?itok=GNv5Qc3w
Pixel Pictures produces 1000 hours of television content

MUMBAI: Pixel Pictures, one of the leading media production and content creation studios in the South Indian television industry, has successfully produced over 1000 hours of content for the television industry in 5 years.  Established with an aim to create exclusive content for the vernacular...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/dabang.jpg?itok=z6QdRJuf
Likee collaborates with Salman Khan Films as Digital Partner for Dabangg 3

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has partnered with Salman Khan Films (SKF) to promote Dabangg 3 as the film's Digital Partner. Dabangg 3 is one of the much-awaited movies by Salman Khan Fans, and it is expected to break box...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/hungama.jpg?itok=rTYFBOcD
Hungama partners with Flipkart to offer premium content experiences

MUMBAI: Hungama, India’s leading digital entertainment company, has partnered with Flipkart, India's leading e-commerce marketplace, to offer Flipkart consumers easy access to its premium services. Shoppers on Flipkart will now have the option to redeem Flipkart SuperCoins, for a premium...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/20/terrian.jpg?itok=ahTe82jz
Indian Terrain unveils digital campaign 'The Day Men Forget'

MUMBAI: India’s leading menswear brand, Indian Terrain has unveiled a new digital campaign on the occasion of International Men’s Day. Titled, ‘The Day Men Forgot’ the campaign has been conceptualized to encourage awareness of International Men’s Day among men and celebrate the ‘The Spirit of Man...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories