MAM

Likee Emerges As One Of The Most Popular App Worldwide

Ranked 6th top downloaded app globally, as per Sensor Tower report

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/17/Likee.jpg?itok=uEQWz8ZB

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee, ranked at No. 6, saw a tremendous year on year growth of 173% with more than 330 Million downloads. It is to be noted that India drove more than half of installs. Likee has over taken other popular apps such as SHAREit, YouTube, Snapchat and Netflix.

Year 2019 has been the remarkable year in growth for Likee in India. Throughout 2019, Likee cultivated its top position by engaging with Indian youth via unique #challenges and campaigns which went viral in no time. Some unforgettable campaigns from the platform in 2019 were 'No matter where I am, #IAMINDIAN', #Flashbeat, #KillTheEvil, #DiwaliWishQuiz and many more. Likee's #IAMINDIAN campaign was launched to celebrate India's 73rd Independence Day and had also won a Guinness World Record for creating the world's largest video album of people waving Indian national flag. Other noteworthy initiatives by Likee are #Likeedreams, #KillTheChill and a few more campaigns that were launched with the aim of societal development.

Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. The platform's sharp focus on hyper-localization of the content is contributing to its strong growth. Today, Likee has emerged as an app the youth identifies with. It provides them with a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition and a chance to earn a living. With an increasing number of collaborations with music producers, movie production houses, and others, Likee is becoming a preferred choice in the industry for budding artists.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/cald.jpg?itok=CVGn9cGI
Mondelez India, Ogilvy India say thank you through limited-edition Cadbury Dairy Milk bars

MUMBAI: Mondelez India, in partnership with Ogilvy India, recently introduced a limited-edition Cadbury Dairy Milk ‘thank you’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times. Cadbury Dairy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/t.jpg?itok=IxF-d31o
Advertising agencies should recalibrate around Covid2019

As Covid2019 continues to sweep through the world, global ad spending is also sliding southwards. With major events being cancelled and slowdown in demands for lifestyle and consumer brands, marketing budgets are being slashed and advertisers are trying to find a silver lining among the gloomy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/kaku.jpg?itok=fHF8wLZR
Create value wherever life places you: Madison’s Vanita Keswani

During lockdown, we may not be living life like monks, but we are certainly living under restrictions. For us, the lack of hustle and bustle is quite unsettling. We’re so accustomed to this fast-paced life that when it ceases, we may feel anxious and uneasy.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/mawana.jpg?itok=YjPaLvtz
Mawana Foods partners with Vikas Khanna for #EidFeast2020 in Mumbai

Mawana Foods Private Ltd. (Mawana Foods) collaborated with Chef Vikas Khanna to ensure that Eid was a sweet celebration in over 5000 homes across Mumbai. With the country in the grip of the Covid19 pandemic lockdown, Mawana Foods wanted to go that extra mile to help raise the festive spirit in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/eid.jpg?itok=CT4dW3Gc
Parle weaves threads of empathy, prayer and charity with new digital film

In an effort to celebrate solidarity and hope, Parle Products, India’s leading biscuits, confectionery & snacks & bakery manufacturer, has kicked off #EkBadiDua Ramzan campaign digitally during the holiest month in Islam to engage with Muslim audiences.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/softotch.jpg?itok=4-VF653a
Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/kingfisher.jpg?itok=hFunLlYO
Divided by screens, united by Kingfisher

MUMBAI: Times are grim, spirits are low, there isn’t much to celebrate. In the current scenario; it isn’t possible for people to meet in person. Technology is being harnessed to stay connected, with friends and colleagues. Kingfisher, the brand that is all about bringing people together and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/moneycontrol.jpg?itok=CMjyWGcU
Moneycontrol hosts some of the biggest minds across globe to discuss the aftereffects of COVID-19 in India’s largest Virtual Summit

As the world combats the COVID-19 pandemic; industries, and organizations have come to an uncertain operational halt. Taking primacy across the professional world, moneycontrol, India’s leading business and finance platform in association with Salesforce, introduced India’s maiden large-scale...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/Parle.jpg?itok=c6sgTVja
How Parle G tackled distribution challenges during lockdown

MUMBAI: Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle G was facing issues in some parts of the country as local authorities have not allowed transport of raw...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required