NEW DELHI: Lifestyle has launched its festive campaign #DilSeDiwali, which encourages people to celebrate the festival of lights in their own way. Conceptualised by Wunderman Thompson South Asia, the campaign is particularly relevant in today’s context where everyone is looking forward to dressing up and feeling good, to beat the pandemic blues.

The campaign consists of a two-part film series showcasing two kinds of different Diwali celebrations, with a memorable song as the background score. The films deliver the message of ‘celebrating the way your heart wishes’ with a fresh take.  

Lifestyle senior VP marketing Srinivas Rao said, “The Dil Se Diwali films are a celebration of all the unique instances that come together in this festival. Whether you’re staying at home with your family or stepping out with your loved ones, the video will remind everybody of their favourite Diwali moments. Our all-new festive collection has also been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that no matter what the consumer mindset is, they will be dressed to stand out.”

Wunderman Thompson India NCD Priya Shivakumar said, “This year, the moods are many, sentiments are strong and everyone is looking for light and celebration to get rid of the gloom, but in a way that makes them comfortable. So Dil se Diwali comes back with a fresh new feel that is both relevant and offers the choice of celebration to the viewer with each of the two films calling out two contrasting ways to celebrate the festival of lights.”