MUMBAI: The footwear brand, Liberty Shoes, has roped in Indian actor Hrithik Roshan as its brand ambassador.

With this move, Liberty is aiming to connect with the youth by giving the brand a vibrant and youthful makeover.

Roshan comments, “It feels great to be a part of a home grown brand which has been constantly serving the world-wide audience since more than 50 years. Besides, the collection is superbly- stylish yet comfortable, just how we all like it.”

In sync with the association, Liberty would introduce new products across all brand portfolios. The collection would soon be available in the market by the end of the month.

Apart from this, Liberty is aggressively planning to strengthen its Southern markets by opening up at least 50 stores in South with a total of 100 stores all over India.