MAM

LG's ad spend to stay flat at Rs 6 bn in 2012

MUMBAI: Consumer electronics major LG will not reduce its ad spend in India despite a difficult economic environment.

The company will spend Rs 6 billion on advertising, the same as last year, as it targets sales growth of 25 per cent.

“We are only reallocating spends to a certain extent. While on television it will remain the same, we will spend slightly less on print and focus more on digital this year," LG India senior VP marketing L.K. Gupta tells Indiantelevision.com.

LG will up its digital spend by 50 per cent. Explains Gupta, "We always look at efficiencies and we are seeing good response from the digital platform.”

In a slowdown scenario, LG realises that fewer consumers are willing to buy and defer their discretionary purchases. The short term focus for LG will, thus, be on achieving in-store excellence.

"Investments will be geared to give consumers a better experience inside the store via display, demonstration and branding visibility for flagship products. At the same time, advertising will be more streamlined to deliver higher efficiency within the same budget. This will impact the media choices in print and TV media. Digital media, which plays an important role in the consumer decision journey of searching and evaluating products, will be given a bigger share to have an early influence on potential buyers," says Gupta.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/aaai.jpg?itok=u9PU2Lil
AAAI to Celebrate Platinum Jubilee in 2020

MUMBAI: Advertising Agencies Association of India (AAAI) is proud to celebrate its Platinum Jubilee year during 2020. The premier national organisation for advertising agencies in India was set up in Calcutta in 1945.  Four agencies from Calcutta - D J Keymer, General Advertising Agency, J Walter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/nykaa_0.jpg?itok=pHo0DpXu
Nykaa and BookMyShow come together to launch India’s first ever beauty festival ‘Nykaaland’ – the wonder world of beauty

MUMBAI: Hop on board the beauty bandwagon as India’s leading beauty retailer Nykaa and BookMyShow, India’s leading entertainment destination, launch the country’s first ever beauty festival Nykaaland. Thoughtfully curated by the two powerhouses, Nykaaland further widens the out-of-home...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/tea_0.jpg?itok=SSp7AFcb
Society Tea launches detoxifying tea Cleanse

MUMBAI: Society Tea has launched a brand-new product, Cleanse, which is made of ingredients known to accelerate metabolism and help build immunity. Refreshing and energizing your day, this tea contains ingredients like turmeric, which are known (as per Ayurveda) to be beneficial for skin-related...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/joy-personal.jpg?itok=AywqqK03
Joy Personal care partners with 65th Filmfare Awards

MUMBAI: RSH Global, a leading personal skincare company under the aegis of its brand, Joy, partnered with 65th Filmfare Awards, one of the most prestigious Bollywood awards. The collaboration was aimed to create awareness about their initiative ‘#JustHireOne’, that urges companies to hire at least...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/vivo.jpg?itok=svDjggco
Star Sports takes note of the overwhelming fan chatter around the 13th season of VIVO IPL; launches #KhelBolega TVC

MUMBAI: The VIVO IPL fever caught on early this year with fan expectations and chatter pouring in months ahead of the start of the tournament; triggered further with the announcement of the schedule last week. In response to the heightened social media chatter that followed from fans who are...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/zakir.jpg?itok=VRHz5zHd
Gaana Shows & Podcasts Original ‘Ummeed With Zakir Khan’ Shares Quirky Insights on Hope, Success & Self Care

MUMBAI: India's No. 1 music streaming app, Gaana has launched its third Shows & Podcasts Original, ‘Ummeed With Zakir Khan’. Hosted by one of the brightest comedians in the country, the show has Zakir take on a new avatar for the first time to share quirky yet insightful anecdotes from his...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/tata.jpg?itok=ONjDK4Pn
AdLift wins Tata AIG General Insurance SEO & Social Media

MUMBAI: Global digital marketing agency, AdLift bags the digital marketing mandate for Tata AIG General Insurance. Securing the account after a multi-agency pitch, AdLift will handle the brand’s digital media duties, including SEO and Social Media management. AdLift will help create a digital-...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/deepak.jpg?itok=UjPeSPDD
Deepak Gupta joins Bombay Shaving Company as chief business officer (offline) & head of operations

MUMBAI: Men’s skincare brand Bombay Shaving Company has further taken a leap to strengthen its brand presence across offline by on-boarding Deepak Gupta as its chief business officer (offline) and head of operations. Bombay Shaving Company has a presence in 8 cities across the country with over 3,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/npci.jpg?itok=HbdLHh4T
NPCI launches UPI awareness campaign in association with payment ecosystem players

MUMBAI: National Payments Corporation of India (NPCI) in association with the payment ecosystem players have co-created an industry campaign “UPI Chalega” to promote UPI as easy, safe, and instant mode of payment. The campaign is aimed to guide users towards the right usage of UPI and help create a...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required