Mumbai: PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

As part of the partnership, Leo Burnett will be responsible for the company’s creative and digital mandate across all brands in the country. The account has been won after an intense multi- agency pitch.  

Speaking about the appointment, PepsiCo India senior vice president George Kovoor said, “At PepsiCo India, our aim is to create innovative and purposeful consumer campaigns that help us engage effectively with our consumers. With an intent to further accelerate our marketing efforts, we are delighted to welcome Leo Burnett as our new creative agency. Their strategic thinking along with robust creative & marketing capabilities make them the right partners for our next phase of growth.” 

Leo Burnett CEO, South Asia & chairman BBH India Dheeraj Sinha said, “We are overwhelmed with the trust posed in us by PepsiCo India in aligning their portfolio with us. PepsiCo’s  business in India is witnessing  a tremendous growth journey and we are looking forward to being their partners in accelerating this momentum. The mandate offers us a wonderful  opportunity to further create groundbreaking work, and integrate culture, creativity, data and technology in campaigns, going forward.”