MUMBAI: Leo Burnett India has won a part of the creative mandate for the Bajaj Auto International business. The agency will have its Mumbai office handle the account.

Bajaj Auto vice president – international business Milind Bade said, “Leo Burnett joins us at this crucial juncture to strengthen our marketing efforts in markets across Latin America, ASEAN, and South Asia. Bajaj has a leadership position in the sports motorcycle segment across 26 countries. We needed a partner who understands our growth curve and ambition, and Leo Burnett India has proved its mettle to us repeatedly over the course of our long association. It was only natural that we would bring them on board this time, too.”

In its new mandate, Leo Burnett India will harness its Power of One philosophy for Bajaj Auto International, bringing together the best of traditional advertising, digital content creation, website build, social media, and experiential marketing expertise to the table.

Leo Burnett MD – India and chief strategy officer, South Asia Dheeraj Sinha said, “With this win, we have only strengthened our fruitful relationship with Bajaj Auto. The brand’s growing global presence needs a strong communication support plan and effective business solutions backed by the Power of One. We aim to pull all the stops on this one, and this journey will be great thanks to Bajaj’s support.”

Leo Burnett India executive vice president Sanju Menon added, “A successful relationship between Bajaj domestic and Leo Burnett India has existed for several years, and we are glad Bajaj Auto has trusted us with another chance to do more iconic acts. We have done some of our best Humankind work for this brand and hope to transcend that magic across borders.”