MAM

Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/19/bhuvan.jpg?itok=FVTsr3rI

MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range - AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition of classic eyewear unifying functionality and style.

Redefining performance eyewear, Lenskart.com roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. Roping in a prominent influencer face for a TVC campaign, in itself has been a first in the industry thereby disrupting the norms and regular promotional techniques, yet again.

The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life's challenges & stresses. Delivered in Lenskart's young and refreshing tone of voice, it is most relevant for today’s times. Shot to a beautiful background score, the ad shows the protagonist Bhuvan Bam confronting challenges, missteps, and faux pas but never once being bogged down by these hiccups as he flaunts a lighthearted attitude. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new featherlite pair appears on his face symbolically indicative of him having moved on. The story beautifully brings forth the key product feature of lightweightedness sans the usual marketing rhetoric.

Lenskart.com is committed to pushing the envelope with its out-of-the-box inventions and AIR features extremely lightweight frames and gracefully sleek designs. The newly launched Lenskart Air range comprises of six distinct lines- Air Classic, Air Flex, AIR Signia, Air Sport, Air Wrap, and Air Silicon. For eyewear fanatics, the AIR range is the perfect solution to the problem of heavy glasses and the discomfort of donning such a pair. With its cutting-edge innovation in form and function, delivered by high performance materials and revolutionary technology, the range amalgamates exemplary durability, flexibility and corrosion free material  with coolest, trendiest styles.

Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.

On featuring in the ad, Digital Super Star and Brand Ambassador, Lenskart.com, Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude inspite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/OneCulture%20Raps.jpg?itok=tKTCyfa8
OneCulture Raps its way to Redefine the Work Culture for Millennials

New Delhi, 6th December 2019: OneCulture, a unified co-working space with various amenities for corporates and professionals, collaborates with the new-age rap artist, Karma. The rapper based in Doon is known to stir a buzz amongst the crowd as he acknowledges societal and social concerns through...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/Mondelez_800.jpg?itok=JKzLBf46
Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India

INDIA  - Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/07/adidas_FC.jpg?itok=HR0V1Yom
adidas launches campaign inspired by Real Kashmir FC fans

Inspired by the support that Kashmir Football Club gets from its rivals’ fans, global sportswear giant adidas and Real Kashmir FC together unveiled the new design of the club’s 2019-2020 home jersey. They have dedicating it to fans of the club. The new colourways are an ode to the Unreal Fans of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/oppo.jpg?itok=Ozwhz1eG
OPPO announces extension of its partnership with International Cricket Council till September 2023

MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/lazypay.jpg?itok=E1yvMrJZ
LazyPay launches new campaign #LazyPayHaiTohSortedHai

MUMBAI: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’. The campaign, to connect with today’s consumers, takes an unusual route and uses cases to highlight the convenience that...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/zee.jpg?itok=JTXU8rub
The Advertising Club announces MARQUEE AWARDS 2019 celebrating marquee brand stories

MUMBAI: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change.  Such game changer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/madinson.jpg?itok=aXytOZwr
Madison Media Group elevates Vinay Hegde as chief buying officer

MUMBAI: Madison Media has announced the promotion of Vinay Hegde as chief buying officer. He will report to Amol Dighe, CEO, Madison Media Ultra and head of investments. Madison Media’s buying teams across offices will now report to Hegde. Hegde takes over from Neelkamal Sharma, who has decided to...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/06/ashi.jpg?itok=Tsf5uR4U
Ashish Bhasin bags ‘South Asia Agency Head of the Year’ title at Campaign South Asia Awards 2019

MUMBAI: Dentsu Aegis Network (DAN) CEO APAC and Chairman India Ashish Bhasin has won ‘South Asia Agency Head of the Year’ Titles at Campaign Asia-Pacific's Agency of the Year Awards for the fourth time. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/05/hite.jpg?itok=M5kb2sVs
White Rivers Media Ranked 27th Fastest Growing Company in Deloitte Tech Fast 50 India 2019

MUMBAI: White Rivers Media, one of the fastest growing Indian independent digital marketing agency, today announced that it ranked 27th on the Deloitte Tech Fast 50 India 2019 list. This is a ranking of the 50 fastest growing tech, media and communications companies in India. Rankings are based on...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories