Mumbai: Homegrown eyewear retailer Lenskart has announced its foray into the USA market and plans to open its first-ever tech centre in the retail capital city - New York.

Lenskart’s new tech hub is under development in New York City with investment to build a highly specialised technical team to tap into mature talent available in the region across product, design & consumer research, said the company in a statement.

“Expanding in the US brings us another step closer to transforming the vision of the world. While the US is a hypercompetitive market, we strongly believe we can bring greater dynamism to the way customers look at eyewear there," said Lenskart, CEO & co-founder, Peyush Bansal. "Given our scale and global reach, Lenskart has the ability to bring a wide catalogue of over 2000 product styles to the US market, especially for new-age consumption patterns. We are also aiming to build a differentiated, never-seen-before experience backed by our brand, innovation, and technology. Through a Lenskart tech center in the US and dedicated technology & business teams operating from there, we will be successful in growing our business," he added.

“For us, technical skills are table stakes, beyond that, what we are looking for are engineers with first principal thinking - who are excited to solve problems with a fresh perspective and to work on problems which have not been solved yet at this scale," stated Lenskart, co-founder, Ramneek Khurana.

Lenskart has recently announced its expansion in Singapore and the Middle East with a projection to achieve growth to the tune of $15 billion by 2025.

The company provides a fully operational website lenskart.us on android play and an iOS app store with free delivery across all regions similar to its current practice in India, Singapore, and Middle East Asia.