MUMBAI:  Langoor, a full-service digital-first agency made of creative technologists has been given the digital creative mandate for Boheco Life, Bombay Hemp Company’s health and nutrition division.

Incorporated in 2013, Boheco is an Agro-based enterprise reimagining the future of Indian agriculture and sustainable living with hemp as its focus. Boheco Life is a division focusing on hemp-based ayurvedic hemp edibles. Langoor is tasked with creating affinity for the brand on the digital medium.

Langoor Digital chief executive officer Venugopal Ganganna stated, “The opportunity to work with Boheco Life is a great feeling for us. Young entrepreneurs who are out to challenge and change the conventional norms sit very well with our philosophy and also give us the opportunity to do some path-breaking work. The biggest opportunity in front of us is to leverage digital and drive growth through a keen interpretation of health, fitness and consumption habits of a modern, millennial India.”

Boheco founder Yash Kotak stated, “We are excited to bring Langoor on board to the roster of a really talented team working with us. Today, Digital is the go-to-medium to drive conversations and demand across demographics. As a new entrant to the market, we have a good challenge ahead of us. We look forward to taking this journey to new heights by leveraging the integrated design and marketing capabilities of Langoor.”