MUMBAI: Kurkure, one of India’s most loved snack brands, today announced the launch of two new exciting flavours – Gazab Golmaal and Herapheri Hungama – through a unique TVC featuring Bollywood’s leading actor, Akshay Kumar. Kumar, who has recently been announced as the face of the brand, was seen trying to decode the masalas of the new flavours in a never-seen-before, triple avatar role for the film.

Being the one-stop family-entertainer all through its 20-year long journey in India, Kurkure has always aimed to add a spark of ‘quirky masti’ into the everyday lives of its consumers through its wide array of delicious product offerings and innovative storytelling. The launch of the new Kurkure Gazab Golmaal and Herapheri Hungama flavours comes at the back of the brand’s constant drive to innovate and introduce distinct yet delicious flavours for every palate across India. The brand aims to add more youthfulness, humour and Bollywood entertainment to Indian families by associating with the country’s leading actor – Akshay Kumar.

Expressing his thoughts on the new launch and the campaign, Mr. Dilen Gandhi, Sr Director and Category Head – Foods, PepsiCo India, said, “Kurkure has always aimed at becoming a key part of the lives of its consumers not only through its memorable and quirky storytelling, but also through its extensive portfolio of unique offerings. We are thrilled to launch Gazab Golmaal and Herapheri Hungama with an element of mystery to tease the taste buds of our consumers. It will be very exciting to see how these exciting new flavours leave them guessing the ingredients, while wanting for more.”

He added, “The ‘masala’ and quirk of brand Kurkure has certainly gone up several notches with the country’s most celebrated actor, Akshay Kumar, coming on-board with us. We are certain that the launch of the new flavours as well as the association with Akshay will hit our consumers with non-stop humour and unmatched ‘quirky masti’.”