MAM

×

×

Kunal Rawal's Winter/Festive'19 collection "CONFLUENCE" unveiled at the 20th year of Lakme India Fashion Week

Partners with boAt to launch limited edition range of earphones & headphones

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/26/boat.jpg?itok=vFQSjyEi

Mumbai: The eccentricity of the new collection is inspired from the thought of versatility and new age grooms. Merging tradition with millennial, Kunal presents an exciting design solution to the men’s wear wardrobe!

Confluence, the name is inspired by various elements of the collection such as rock and roll, grunge, military rodeo; a clash of few worlds that come together seamlessly.

An element of bespoke streetwear with motifs like rocket rose etc. deconstructed silhouettes and technical baraat kurtas target the contemporary pulse. The play of cuts and patterns and garment construction creates multi-utility in every garment.

This season comes up with elements which have never been seen before. Inspiration from heritage archives comes in the form of Indian handlooms for the kurta over-shirts. Craft touches includes embroidery giving the ordinary function a new avatar with texture play, combining digital prints with embroidery for the first time.

For the first time, metal detailing is presented in the traditional wear, for e.g adding functional metal clasps with our bundi giving a liveliness and class to the look.

The Bandhgala comes in a variety of options, worn over shirts and kurtas. Sherwanis with curved hemlines that cheat the silhouette and the layering of shirt, waistcoat, kurta and trousers. Fitted with tight ankle length trousers, tailored bottoms will set a trend for the coming season.

The rodeo grunge is reflected in distressed styles with layered cuts, extending the inspiration to the finer details of every look. Color palette is new and exciting infusing darker shades like cobalt going into pinks and mint.

A story behind every design, makes the collection a must have for every groom and grooms men to be. It is a fusion of ideal festive wear that could be termed as an anti-trend but multifunctional collection that will allow the wearer to adapt and express his individual style quotient for the coming season with his unique stamp.

The runway will be a carnival of colors representing the different moods and variants for every occasion.

Excited about the launch of this new collection, Kunal Rawal said, “My festive collection this season takes me back to my love for grunge and rodeo. Titled Confluence, you will witness a clash of different worlds with hints of industrial grunge, rodeo & multifunctional outfits. Modern street wear combined and our Indian roots are brought together to offer diversity to the contemporary Indian man, who is looking for versatile outfits that they could multi task in. This time we are trying to take our concept a notch deeper with the fabric and garment construction. The collection comes to life with my favorite limited edition boAt x Kunal Rawal accessories…a must have for every KR man!”

boAt accessories brings the collection to life in its full glory on the runway with boAt x Kunal Rawal special edition collection!

On the association, Aman Gupta, Co-founder, boAt said, “At boAt, we aim at curating sound experiences that resonate with an individual’s rhythm, beat and style. The collaboration with Kunal Rawal and Lakmé Fashion Week has given us the ideal platform to position our brand among millennial who don’t shy away from expressing their style quotient.  The capsule collection designed by Kunal are refreshing and inspiring, which is completely in sync with boAt’s philosophy.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/tata.jpg?itok=FpgFLceO
Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/sofeline.jpg?itok=6upjzK7b
Softline launches festive campaign to promote India's 'First Comfort Fit Pocket Leggings'

This festive season, to showcase its differentiated and innovative product proposition, Softline the premium women wear brand from Rupa & Company Ltd has rolled out a special campaign to promote India’s ‘First Comfort Fit Pocket Leggings’ with Bollywood actress Anushka Sharma in the lead.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/Wakefit.co_.jpg?itok=Lkl169sm
Wakefit.co Introduces the ‘BaaBaa’ of Sleep to Help Indians Rest Better

Bengaluru: If you know what BaaBaa knows you will sleep better! Have you ever counted sheep in a desperate attempt to fall asleep? Wakefit.co, India’s largest sleep solutions startup funded by Sequoia Capital, will tell you there are better ways to get that elusive beauty sleep. The three-year-old...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/navneet.jpg?itok=cte9lcwB
Iconic American cycling brand Trek Bicycle celebrates retail excellence and customer delight in India

Trek Bicycle, one of the world's leading bicycle manufacturers has partnered with Spokehub HQ to open its first exclusive store in Guwahati. Spread over 2,000 sq. feet, Spokehub HQ has been designed based on Trek’s global guidelines with focus on phenomenal customer experience.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/idibi.jpg?itok=tnWtq9Fl
IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ola.jpg?itok=G-1liEmT
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaign

MUMBAI: Ola, India’s largest mobility platform, is looking to criss-cross its way through labyrinthine roads and gridlocks of India in a big way. The company has recently launched a campaign to showcase its micro-mobility offering called Ola Bike that’s now present in 150 cities and towns. The new...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/conclave.jpg?itok=9h186McA
Spurt in internet usage to Drive Digital Marketing in India

MUMBAI: Delivering the keynote address at the 15th Marketing Conclave organized by the Internet and Mobile Association of India (IAMAI), Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/tanshiq.jpg?itok=Pvakvxx3
Tanishq TVC film with Nayanthara celebrates glittering gold & abundant auspiciousness

MUMBAI: Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targeting its large customer base in Tamil Nadu.  The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/Unfdgfg.jpg?itok=xfjJBoC6
Tissot rolls-out innovative cinema campaign in collaboration with Khushi Advertising

MUMBAI: Tissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media agency, Khushi Advertising Ideas Pvt Ltd has helmed a unique multiplex advertising campaign to engage with audience in an...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories