Mumbai: Kohler India, a leading global lifestyle brand in the kitchen and bath space, has appointed Interactive Avenues—a Reprise Network company—as its digital agency following a multi-agency pitch. The account will be managed by the agency's Gurugram office, with a strong emphasis on expanding digital footprints throughout India.

Kohler has achieved luxury brand status among consumers by curating beautiful homes through its design and technology-led kitchen and bath products. With a strong presence in several cities around the world, the brand's market presence appears to be expanding.

With their digital expertise, Interactive Avenues is tasked with assisting the brand's endeavour to inspire people to create artistic homes with their unique and aesthetic product offerings.

Talking about the association, Kohler Kitchen & Bath India Parveen Gupta director – marketing said, “Kohler has already established itself as the most admired and recommended international brand when it comes to Bathroom products. We want to leverage Digital in the most constructive way and thereby make Kohler the brand of choice for consumers aspiring for luxury houses. Interactive Avenues’ robust understanding of the market and digital ecosystem made the mark for us.”

Interactive Avenues sr. vice president (North & East) Abbhishek Chadha added, “Kohler is not just leading, it is leading with a vision. A vision to not just capture consumers but make them experience luxury via its aesthetic products and exceptional services for their homes.  Being a household name comes with its own set of expectations and we fully aim to meet those with our custom-made and client-first approach. Our understanding and experience as a full-service digital agency in crafting digital solutions along with our dedicated set of professionals will drive this partnership to great heights.”