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Kirloskar group appoints Pitchfork Partners for its brand refresh campaign

The consultancy will manage the internal & external communications for the conglomerate.

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Mumbai: The Kirloskar group of companies comprising of Kirloskar Oil Engines, Kirloskar Chillers, Kirloskar Pneumatic, Kirloskar Ferrous Industries, and Kirloskar Industries, recently undertook a refresh of their respective business visions. The transformation – under the ‘Limitless’ brand refresh – spans eight business areas, laying the foundation for aggressive plans in the B2C domain whilst continuing to power robust growth in the B2B companies.

Pitchfork Partners is appointed to engage with media across platforms to drive home the essence of this refresh campaign. This involves transformation of the businesses from robust engineering-led firms to solution providers that lead today's industrial landscape to become customer-centric. The outreach also details investing in new business segments and infusion of fresh talent in senior management, which will enable its companies through the use of innovation and technologies to move their business models from products to solutions. 

The agency is also overseeing internal communication around this refresh campaign. This involves interactive campaigns around the conglomerate's values & its transformed business vision of being customer-centric.

Having managed the outreach around the launch of ‘Limitless’, Pitchfork is now executing communication strategies to help the message gain traction across the country and within the conglomerate.

Kirloskar Oil Engines director Gauri Kirloskar said, “Pitchfork Partners’ strengths will play a vital role in driving our communication agenda across our multiple stakeholders. We partnered with Pitchfork for internal and external communications and believe Pitchfork Partners was truly able to deliver the core messages across our various audiences.”

“We have undertaken this journey to become a fully integrated conglomerate. Pitchfork Partners understands our messaging, identity, and values and we are very pleased to be partnering with them,” added Kirloskar Oil Engines executive chairman Atul Kirloskar.

Pitchfork Partners co-founder Jaideep Shergill said, “We are delighted to partner with the Kirloskar companies, which are among India’s most respected businesses. The transformation and repositioning will work wonders for the brand. We are privileged to be part of this change.” 

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